The product image can be imperative when customers are hoping to get a product that is the place Mercedes has done well, its image is as of now an offering brand, and the picture gives the impression of class, quality and extravagance so this image alone could make it emerge from its Country of beginning. UK is a visitor nation which draws in a ton of nonnatives and arriving they get the opportunity to have a firsthand access to what the nation is similar to and its accomplishment in building (Mercedes, 2015). When …show more content…
Mercedes (2015) admits that the communication strategy current is so ingrained that could be a problem for some brands. This communication is so present on the market that most of these marks may have difficulty making a different communication. In accordance of Mercedes (2015), the communication strategy in itself does not change. Price communicates when necessary and communicates product or brand when necessary, depends on goals communication. Mercedes class to communicate, for example, does not use the price as one of the hooks of communication because it is the reference car in the world automobile and who does not make the purchase price. So the price is not everything in communication and no one can say that the strategy has changed. The long working Mercedes period and therefore will implement different depending on the types of campaigns needs but always with a brand-building