The producers of this commercial knew its target audience and went after it. It had a strong attention getter. Right from the beginning this commercial had my attention and maintained it throughout the entirety of the advertisement. It had strong appeals to pathos, ethos, and logos. This commercial worked for me, but for others I can see how this commercial came up short in getting their attention. For example, my views towards the music choice, the girl, and scenery corresponded well with what I wanted to see, but if you asked my mother about the commercial I’m sure there would be a completely different reaction to the commercial. In fact when I was watching the commercial in class in preparation for writing this analysis the girl who sits behind me watched the commercial over my shoulder and said that she thought the commercial was “ stupid”. It wasn’t until this moment that I realized the importance of pathos, ethos, and logos and how different each person’s appeals truly…
Cabeza, a veteran conquistador is part of a failed journey that was meant to find areas on the Gulf of Mexico to settle and to find mythical structures, these are the reason why he survived to tell the tale. Cabeza being a veteran conquistador has built a knowledge in survival. Cabeza also knows several languages, allowing him to communicate with ease. Cabeza also has knowledge in the medical field, making him a valuable asset. Overall, Cabeza was able to survive because he had survival skills, he knew several languages, and he had medical skills.…
Leading into the beginning of the video the cultural diversity is obvious. People of all different color, race, and background. This technique displays the many differences they all have, yet under the umbrella we call our great nation we are all one in the same. The ad also shows us, no matter your color or background we all have the same rights under the constitution our founding fathers left behind. Vineet Mehr was even quoted in an interview saying “we're using facts and data to prove it. This is not fluffy marketing. These are facts.”…
money, baby sister, but thank you for the cigarette.” From the beginning of the film Rooster is displayed as a rough character. In the book he does come off as rough, but he is still willing to at least talk with Mattie about her offer over super, while in the film he closes the conversation and leaves Mattie to her search for a suitable marshal to find Tom Chaney.…
In her essay[b], Price assesses the irony of the “pizzazz” and “boldness” the flamboyant lawn ornaments bring even though the flamingo has been hunted to almost complete extinction by Americans in Florida. The materialistic ways and egos of Americans shone with pride as the fad of the replicas of flamingos rose with the superficiality of the American mind. Saying this with a sardonic attitude, the comical impression she portrays is intertwined within the lines of her factual information of the flamingo’s history. The trend seemingly innocent to the peo[c]ple with these beautiful, shiny, hard creatures sitting in front of their trailer they call home are blind to realize the preeminent meaning of the flamingo to others, as p[d]rice reveals, “Early Christians associated it with the red phoenix. In ancient Egypt, it symbolized the sun god Ra. In Mexico and the Caribbean, it remains as a major motifs in art, dance, and literature.” Price expresses that not only did the flamingo hold religious symbols, it continues to embody the arts for other cultures. She shows Americans fail to see the history and true symbolism of the flamingo behind the egocentrism and “sassy pink hue” the plastic flamingo seems to bring.…
and society rather than listening and accepting what his family members and other people tells…
The commercial starts and we see an African American male knocking on a door with flowers, an African American female comes to the door and takes the flowers. Here we see they are obviously about to go out on a date. When the little boy is first introduced to the commercial he is seen with a look of anger. He drops his game controller to show the viewer that he is in fact mad about something. The man picks up a Dorito and starts talking to the boy. Here the man is just trying to be nice but the little boy gets mad, slaps the man and tells him to keep his hands off of his mama and his Doritos. The slap was unexpected, humorous and effective all at the sane time.…
"The essence about the American experience is about cultural fusion," Valdez says. "'Zoot Suit' has influences that were brought on during the evolution of jazz, when you saw African American talent mixed with the American experience. The Hispanic influence is amplified through the story, style and attitude, which are really influences that every culture can relate with."…
One commercial in particular struck my attention and I found it amusing and very nostalgic. The commercial opens up on a snow covered field with one black cow, as soon as the image fades the narrator starts in with ‘On the 8th day, God looked down on his planned paradise and said I need a caretaker, so God made a farmer.’ It switches images every few seconds, as the voice says what God needed in the caretaker. The video is about two minutes long, featuring thirty seven different images featuring mostly older men and women with a few children all fitting the stereotypical ‘farmer/cowboy’. The commercial was aired by Dodge for the super bowl during the second half of the game. The commercial itself is portraying a very strong loving character called the farmer. It uses a very dramatic voice narrating the commercial that sounds like a voice coming through an old radio, as if the commercial is an old country sermon. The voice also brings a lot of emotion into the commercial. The narrator talks about the farmer’s traits in explicit detail using a lot of good adjectives making them seem like the perfect caretaker. A weird and different thing the commercial does is that throughout the entire thirty seven images, the truck is only portrayed five times. Also the images they use are mostly in black and white or dramatic monochromatic images, showing an array of people who fit the stereotypical image of the southern farmer.…
The video I chose to analyze is a 2007 ASPCA animal cruelty awareness and animal welfare commercial. It features a series of small clips of dirty, wounded animals in crates, cages, and what appears to be, medical rooms, all of which focus on the animals eyes. While those clips are being shown, the song ‘In the Arms of an Angel’ by Sarah McLachlan is being played in the background. Photographs with several statistics are being shown.…
4. St. James Encyclopedia of Popular Culture. Ed. Sara Pendergast and Tom Pendergast. Vol. 5. Detroit: St. James Press, 2000. P176-179. “Cooke”…
Budweiser is an American-style beer brewing company that has dominated the beer market since 1876. The company has ads featured all over the world in stores, on billboards, social media, and of course, television. They have earned a spot on the commercial list for the world famous NFL Super Bowl, which over the years has become a spot that is highly respectable. In order to achieve the ratings that Budweiser has obtained, they have had to outdo the competition with their ads, and as numbers go, they are successful. This essay will be analyzing a very popular Budweiser Super Bowl commercial showcasing the unbreakable bonds between a man and his animals. The Budweiser: Best Buds Super Bowl commercial adequately sparks the interest in adults to buy their products by using an original approach filled with, “Awe factors.”…
This is an introductory course on modern American culture. The course focuses on the interactions between social forces such as advertising, media, and lifestyle and cultural trends in modern American society. Students are asked to cast a critical eye on current trends and changes in our culture.…
The documentary follows different ad agencies, marketing theorists, and products, like Song airlines, in light of the…
The commercial begins with a few bars of bright music that seems to be a little slow and a man dressed in nice suit prepares his new day to work with barefoot. It’s tricky here because both Pathos and Ethos are intertwined at the same time in this video. First, for Pathos, the image of a man’s walking to TOMS store with barefoot and buying those shoes then giving it for a kid evokes the inspiration in each person. This is a new beginning, a new day to start helping those poor children out there. At the last second of the video, that kid were sitting next to the man,…