ANALYSIS OF PRIMARK Ana Paola 
ANALYSIS OF PRIMARK
Ana Paola Gutiérrez Aldana
April 2015
Fashion & Buying Merchandising
INTRODUCTION
In this project I am going to analyse Primark from a fashion and buying merchandise perspective.
This will involve different aspects of the company's strategies and its competitors. The company is going to be presented with financials and compared to the market and direct competitors.
For this assignment I have combined what I have learned “in class” during the course as well as own research and personal background about the fashion industry. The aim of this Analysis is to present a realistic picture that shows the keys of success of Primark and the reasons behind the success.
1. - The Retailer
Primark is a subsidiary company of the ABF (Associated British Foods) Group.
The company was founded by Arthur Ryan in 1969 in Ireland trading as
Penny's. It is currently the 4th largest clothing company in UK.
History of Primark/Penneys
Its first store opened in Marry Street (Dublin) in 1969.
Within a year, four more stores were open, all in Greater Dublin.
Expansion was rapid after the company moved to England in 1973.
Primark capitalised on the new fast-fashion trend that started in the 1990’s.
It is known for trendy fast fashion, unbelievably low prices and a lot of choice.
The company sources and buy fashion items that best reflect each season’s key fashion trends.
Key people
- Artur Ryan: Chairman & founder
- Paul Marchant : Chief Executive
Finalcials
- Annual Sales: USD 4.17 billions
- Annual Net Income: USD 287.81 millions
*Hoovers.com
Geographics
Primark stores LTD locates its headquarters in Reading, England.
We can classify the company bussiness as Discount Department Stores.
Primark employs 48,000 people operating in 9 countries in Europe and planning to open a new store in Boston U.S. in fall 2015.
Stores are distributed by country as follows:
Uk
Spain
Ireland
Germany
Portugal
Netherlans
France
Austria
Belgium
USA
161
35
Ana Paola Gutiérrez Aldana
April 2015
Fashion & Buying Merchandising
INTRODUCTION
In this project I am going to analyse Primark from a fashion and buying merchandise perspective.
This will involve different aspects of the company's strategies and its competitors. The company is going to be presented with financials and compared to the market and direct competitors.
For this assignment I have combined what I have learned “in class” during the course as well as own research and personal background about the fashion industry. The aim of this Analysis is to present a realistic picture that shows the keys of success of Primark and the reasons behind the success.
1. - The Retailer
Primark is a subsidiary company of the ABF (Associated British Foods) Group.
The company was founded by Arthur Ryan in 1969 in Ireland trading as
Penny's. It is currently the 4th largest clothing company in UK.
History of Primark/Penneys
Its first store opened in Marry Street (Dublin) in 1969.
Within a year, four more stores were open, all in Greater Dublin.
Expansion was rapid after the company moved to England in 1973.
Primark capitalised on the new fast-fashion trend that started in the 1990’s.
It is known for trendy fast fashion, unbelievably low prices and a lot of choice.
The company sources and buy fashion items that best reflect each season’s key fashion trends.
Key people
- Artur Ryan: Chairman & founder
- Paul Marchant : Chief Executive
Finalcials
- Annual Sales: USD 4.17 billions
- Annual Net Income: USD 287.81 millions
*Hoovers.com
Geographics
Primark stores LTD locates its headquarters in Reading, England.
We can classify the company bussiness as Discount Department Stores.
Primark employs 48,000 people operating in 9 countries in Europe and planning to open a new store in Boston U.S. in fall 2015.
Stores are distributed by country as follows:
Uk
Spain
Ireland
Germany
Portugal
Netherlans
France
Austria
Belgium
USA
161
35