Not just to have an ordinary speech, but one that grasps people and pulls them in all you need to have is persuasion also known as Ethos, Logos, and Pathos. Ethos refers to the speaker’s credibility. There are three important characteristics: character, competence and charisma. Logos is evidence that supports any claim the speaker makes in their speech. Pathos is known as a strong component of successful persuasion. Pathos is also when you appeal to the listeners’ emotions. Verbal communication is the exchange of meanings by the use of the written or spoken symbols of a language. Non verbal communication is includes any symbolic behavior that is either intentionally or unintentionally sent. I believe the speech “I’ve Been to the Mountaintop” given By Dr. Martin Luther King is a great example of Ethos, Logos, and Pathos, verbal and non verbal communication. This speech, was giving on April 3, 1968 at the Mason Temple in Memphis, Tennessee, This was Martin Luther Kings last public appearance before his assassination the following day. “I’ve been to the mountaintop” was a strong and influential sermon.
Martin Luther king has a moral character has proven to the people that he is a serious man and very trustworthy. When people look at him they could see that kings beliefs were not a joke to him. The Baptist minister was an activist and was a leader in the African American civil rights movement. King helped found the Southern Christian Leadership Conference in 1957. In his speech he asks the people to take their money out of downtown banks and deposit their money in Tri-State Bank—for a “bank –in” movement. Kings says “I’m not asking you something that we don’t do ourselves at SCLC.” “We’re just telling you to follow what we’re doing.” From this you can see that he basically was saying that you can trust him.
The logistics he uses to support his claim come from his knowledge of history. King talked about going