In this paper I will analyze and compare a literary text and an everyday text, in terms of their creativity and literariness. I chose Philip Larkin’s (1964) poem, ‘Self’s the man’ (see Appendix, Text 1), as the literary text for analysis because it is not only smooth and pleasing to the eye and mind that it seems effortless to read and contain within one’s self but also because it arouses so many emotions which makes it ideal for analysis. In ‘Self’s the man’ Larkin (1964), is being cynical towards relationships and through the satirization of marriage; he contrasts himself with a mythical other, Arnold, with a view of talking about who is more selfish, claiming that married people are as selfish as single ones, that is, for their own comfort as well as fear that they will be left alone for the rest of their lives, people jump into marriage. The everyday text that I have chosen to analyze and compare with the poem, is an advertisement by DEBEERS (see Appendix, Text 2), targeting men, persuading them to buy a diamond ring for their lady, since diamonds, just like marriage, are an investment. Diamonds are a symbol of eternal love and devotion and men are aware of this symbolism, hence, DE BEERS exploits that in the advertisement by ingraining in the minds of men that if they want to stop ‘a woman getting away’ (Larkin, 1964), they should make their 'two months' salary last forever' (DE BEERS, 2004).
Although at first glance the two texts seem completely different, they are seemingly connected by the same theme of ‘relationships’, however, from two different contrasting contexts, with Text 1, being a poem by Philip Larkin (1964), and Text 2, being an advertisement by DE BEERS (2004). In order to evaluate the creativity and literariness of a
References: Carter, R (1997) in Goodman, S & O’Halloran, K. (2006) The art of English: Literary creativity, Open University, Milton Keynes, pp. 60-89 Carter, R (2004) Language and Creativity: The Art of Common Talk, London, Routledge, Taylor and Francis Group, pp Grice, P. (1975) in Goodman, S & O’Halloran, K. (2006) The art of English: Literary creativity, Open University, Milton Keynes Jakobson (1960) in Goodman, S & O’Halloran, K Larkin, P (1964), The Whitsun Weddings, Faber & Faber Ltd, London, UK, p. 26 Maybin, J Papen, U. & Tusting, K. (2006), in Maybin, J & Swann, J. (2006) The art of English: everyday creativity, Open University, Milton Keynes, pp. 312-331 Short, M Sternberg, R.J. (1999) in Carter, R. (2004) Language and Creativity: The Art of Common Talk, London, Routledge, Taylor and Francis Group, p.47 Thornborrow, J Widdowson, H. (2006) in Goodman, S & O’Halloran, K. (2006) The art of English: Literary creativity, Open University, Milton Keynes, pp. 30-37 APPENDIX Larkin, P (1964), The Whitsun Weddings, Faber & Faber Ltd, London, UK, p. 26 Word Count: 209 Text 2 Advertisement for ‘DE BEERS’ diamonds (2004), [online], http://lessisabore.com/main_files/writing/04_diamond.html (Accessed on 2 April 2012)