Rather than merely stating a fundraising goal, they chose to include a copy of how they estimated the production cost of “(Wo)men Rule Broadway” and an explanation of how they plan to use the money. Flati and Rogers provided a list saying that they would like to be able to afford a real theater in Hollywood (as opposed to a blackbox theater), pay their cast and crew, purchase costumes and props, and hire a film crew. These explanations appeal to the audience’s sense of logic. They calculated the $10,000 goal for this Kickstarter methodically, so potential backers are informed of what they are paying for. While items such as a real theater, costumes, and paying the cast and crew may not be a requirement for this production, theater lovers know the effort required to produce a show and understand how important these items are to performance quality. Members of the cast and crew deserve to be paid and be part of a well-done production. This allows them to provide quality entertainment to their audience members. Through evidence, Flati and Rogers reassure their potential backers that they will spend the money wisely and use it for its intended purpose, making the show a memorable experience for all
Rather than merely stating a fundraising goal, they chose to include a copy of how they estimated the production cost of “(Wo)men Rule Broadway” and an explanation of how they plan to use the money. Flati and Rogers provided a list saying that they would like to be able to afford a real theater in Hollywood (as opposed to a blackbox theater), pay their cast and crew, purchase costumes and props, and hire a film crew. These explanations appeal to the audience’s sense of logic. They calculated the $10,000 goal for this Kickstarter methodically, so potential backers are informed of what they are paying for. While items such as a real theater, costumes, and paying the cast and crew may not be a requirement for this production, theater lovers know the effort required to produce a show and understand how important these items are to performance quality. Members of the cast and crew deserve to be paid and be part of a well-done production. This allows them to provide quality entertainment to their audience members. Through evidence, Flati and Rogers reassure their potential backers that they will spend the money wisely and use it for its intended purpose, making the show a memorable experience for all