The ideal definition of reverse psychology is the ability to obtain something from someone with out asking for it. How Montresor used reverse psychology against Fortunato into making him come down into his death trap is very interesting. The story begins around dusk, one evening during the carnival season (similar to the Mardi gras festival in New Orleans) in an unnamed European city. The location quickly changes from the lighthearted activities associated with such a festival to the damp, dark catacombs under Montresor's palazzo which helps to establish the sinister atmosphere of the story. It all starts when Montresor deceives his friend (Fortunato) into going down into the catacombs with him to give him some feedback or advice on the cask of amontillado hat he recently purchased. Already knowing that Fortunato was a man of arrogance and overwhelming self pride, Montresor decides to use this to
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his advantage. He makes Fortunato eager to come taste his cask of amontillado by mentioning that he was on his way over to ask Luchesi whether he could come and give him some feed back on the new cask of amontillado that he recently purchased. Montresor knew that by saying this he would be triggering Fortunato's overwhelming pride to take control of him and make him do things he would not do in normal circumstances. By saying this he made Fortunato want to come and willingly inspect the cask of amontillado.
Reverse psychology is the ability to make some one want to do something that they would not want to do normally. This is proven when Montresor doesn't even ask Fortunato to come and inspect