Animal Farm is a short novel, published in 1945 and written by George Orwell. The novel tells the story of a group of farm animals who, in an attempt to create an idealistic state, overthrow their human master. However, their leaders, the pigs, progressively become more corrupt and the other animals realise that their goal, to establish a utopia, has become a mere, receding whisper. The pigs use verbal and semantic techniques to control and manipulate their naïve minions, including through the use of persuasive words, the alteration of rules and use of hymns and poems.
In the novella, propaganda is used to manipulate the other animals on the farm. Squealer, the silver-tongued propagandist, exploits the power of language in an effort to defend Napoleon’s wicked actions. Some techniques used by Napoleon and Squealer to two-time …show more content…
We are told that he can ‘turn black into white’ and that he has a ‘shrill voice’ and ‘twinkling eyes’; these are his assets of manipulation. His first example of deceit in the novel is when the pigs have taken the milk and apples for themselves, and Squealer cuckolds the ignorant animals with lies such as ‘Many of us actually dislike milk and apples (pg. 23, Chapter 3).’ On top of that Squealer also uses false statistics in this speech to support his arguments, an example includes ‘Milk and apples (this has been proven by Science, comrades) contains substances absolutely necessary to the wellbeing of a pig (pg. 23, Chapter 3).’ Squealer uses these lies to justify the pigs’ evil means, and to convince the other animals that the pigs only eat the milk and apples for the other animals’ benefit. The larceny of the milk and apples ages from the very first moments after the Rebellion, and thus shows how early the pigs’ wicked and unscrupulous intentions manifest