Ann Taylor Brand Analysis
Strong brand identity and heritage. Well established within the USA. They have had well known celebrity endorsers and faces of the brand. They promote confident and style. They have an iconic style that is tailored for the modern working woman and that is always evolving to meet her changing aspirations and roles.
Business and Products
Ann Taylor is a leading specialty retailer of women's apparel, shoes and accessories in the United States. The company's two brands are Ann Taylor and LOFT.
The Ann Taylor brand is higher-end and targets women making above$150,000 a year. Ann Taylor has continued to generate strong sales and higher profitability. The brand is seeing stronger, more consistent performance driven by the continued execution of their multi-part strategy to offer customers an expanded assortment of fashion in all stores and online; to enhance the value by continuing to provide a balanced assortment across good, better and best price points; to be more targeted in our promotional strategy; and to elevate the shopping experience, both in-store and online. Ann Taylor saw strength across the entire assortment. Dresses, tops, skirts, suits, jewelry, accessories and shoes all received positive results for the quarter. In addition, Ann Taylor's color offering, grounded in white, navy and black, was well-received. The Kate Hudson capsule …show more content…
The brand has seen strength across the assortment. Leathers, woven and knit tops, casual dresses, denim, LOFT lounge and jackets all generated positive comps. Customers were most responsive to denim and color offerings in the last quarter. Similar to Ann Taylor, LOFT online continues to be a significant contributor to the growth of the brand, driven by the strength of the product offering. Customers responded to the expanded offering in both denim and LOFT lounge, resulting in another quarter of substantial
Business and Products
Ann Taylor is a leading specialty retailer of women's apparel, shoes and accessories in the United States. The company's two brands are Ann Taylor and LOFT.
The Ann Taylor brand is higher-end and targets women making above$150,000 a year. Ann Taylor has continued to generate strong sales and higher profitability. The brand is seeing stronger, more consistent performance driven by the continued execution of their multi-part strategy to offer customers an expanded assortment of fashion in all stores and online; to enhance the value by continuing to provide a balanced assortment across good, better and best price points; to be more targeted in our promotional strategy; and to elevate the shopping experience, both in-store and online. Ann Taylor saw strength across the entire assortment. Dresses, tops, skirts, suits, jewelry, accessories and shoes all received positive results for the quarter. In addition, Ann Taylor's color offering, grounded in white, navy and black, was well-received. The Kate Hudson capsule …show more content…
The brand has seen strength across the assortment. Leathers, woven and knit tops, casual dresses, denim, LOFT lounge and jackets all generated positive comps. Customers were most responsive to denim and color offerings in the last quarter. Similar to Ann Taylor, LOFT online continues to be a significant contributor to the growth of the brand, driven by the strength of the product offering. Customers responded to the expanded offering in both denim and LOFT lounge, resulting in another quarter of substantial