Annotated Bibliography
ANNOTATED BIBLIOGRAPHY
Introduction to Research Area and topic
Trust has long been neglected by economic theorists. Individuals including managers, customers, entrepreneurs are not aware of the significance of trust. Trust is highly crucial and vital in a successful business relationship (employees and employers, managers and customers). But what is trust, how could it be strengthened and developed. Up to today, information on this is still vague. A successful company needs individuals and organizations in order to survive because they need people to be keen to work for, supply to, buy from and invest in these companies. For the purpose of analyzing this issue, research has been focused on a specific topic named “what’s important for trustful communication in the business field?”
This question can be separated into sub-questions then answered. These questions include: (1) what is the best relationship between employers and employees, customers and marketers (salesmen); (2) what should be the criteria for customers evaluating the marketer; (3) how can customer identify whether the entrepreneur is trustworthy; (4) how does a manager know if the relationship it has with stakeholders are extremely stable.
The range of resources for this annotated bibliography includes: (1) management journal articles; (2) E-Book from Herriot-watt University E-Library; (3) Google Scholar. By using the above three resources, a balanced response between the theoretical and practical aspect on the research topic can be achieved.
Bibliography
Lars, B. and Deon, N.(2009). ‘Trusting relationships and personal acquaintance: implications for business friendships.’, Journal of General Management, Spring2009, Vol. 34 Issue 3, pp.37-55 Backstrom Lars and Nel Deon, from Lulea University of technology and Deakin Unversity, presented a framework for research on “whether if there are some differences exist between social and business friendships. The writer claims that friendships
Introduction to Research Area and topic
Trust has long been neglected by economic theorists. Individuals including managers, customers, entrepreneurs are not aware of the significance of trust. Trust is highly crucial and vital in a successful business relationship (employees and employers, managers and customers). But what is trust, how could it be strengthened and developed. Up to today, information on this is still vague. A successful company needs individuals and organizations in order to survive because they need people to be keen to work for, supply to, buy from and invest in these companies. For the purpose of analyzing this issue, research has been focused on a specific topic named “what’s important for trustful communication in the business field?”
This question can be separated into sub-questions then answered. These questions include: (1) what is the best relationship between employers and employees, customers and marketers (salesmen); (2) what should be the criteria for customers evaluating the marketer; (3) how can customer identify whether the entrepreneur is trustworthy; (4) how does a manager know if the relationship it has with stakeholders are extremely stable.
The range of resources for this annotated bibliography includes: (1) management journal articles; (2) E-Book from Herriot-watt University E-Library; (3) Google Scholar. By using the above three resources, a balanced response between the theoretical and practical aspect on the research topic can be achieved.
Bibliography
Lars, B. and Deon, N.(2009). ‘Trusting relationships and personal acquaintance: implications for business friendships.’, Journal of General Management, Spring2009, Vol. 34 Issue 3, pp.37-55 Backstrom Lars and Nel Deon, from Lulea University of technology and Deakin Unversity, presented a framework for research on “whether if there are some differences exist between social and business friendships. The writer claims that friendships
Bibliography: Lars, B. and Deon, N.(2009). ‘Trusting relationships and personal acquaintance: implications for business friendships.’, Journal of General Management, Spring2009, Vol. 34 Issue 3, pp.37-55 Dr. Ali, H. and Professor Birley, S. (1998). ‘ the role of trust in the marketing activities of entrepreneurs establishing new ventures’, Journal of Marketing Management, October, Vol.14 Issue7, pp.749-763. Guenzi , P.(2002) ‘Sales Force Activities and Customer Trust’, Journal of Marketing Management, September ,Vol. 18 Issue 7/8, pp749-778, 30p, 12 Charts In this paper the writer shall focus on those between company and customers