323-332). Thousand Oaks: SAGE Publications, Inc. doi: 10.4135/9781412971997.n37
37
SOCIAL LEARNING THEORY
RONALD L. AKERS
University of Florida
WESLEY G. JENNINGS
University of Louisville
he purpose of this chapter is to provide an overview of Akers’s social learning theory with attention to its theoretical roots in Sutherland’s differential association theory and the behavioral psychology of
Skinner and Bandura. Empirical research testing the utility of social learning theory for explaining variation in crime or deviance is then reviewed; this is followed by a discussion of recent macrolevel applications of …show more content…
Differential Association
The differential association component in Akers’s social learning theory is one of primary importance. Although its significance cannot simply be reduced to having “bad” friends, the individuals with whom a person decides to differentially associate and interact (either directly or indirectly) play an integral role in providing the social context wherein social learning occurs. An individual’s direct interaction with others who engage in certain kinds of behavior
(criminal/deviant or conforming) and expose the individual to the norms, values, and attitudes supportive of these behaviors affects the decision of whether the individual opts to participate in a particular behavior.
Akers has indicated that family and friends (following
Sutherland’s [1947] emphasis on “intimate face-to-face” groups) are typically the primary groups that are the most salient for exposing an individual to favorable/unfavorable definitions and exhibiting conforming and/or nonconforming behaviors. For the most part, learning through differential association occurs within the family in the early childhood years and by means of the …show more content…
The longitudinal analysis of the Iowa data also provided support for social learning theory. Path models constructed using the first 3 years of data indicated that the direct and indirect effects of the social learning variables explained approximately 3% of the variance in predicting who would be a smoker in Year 3 if that individual had not reported being a smoker in either of the 2 prior years. Although this evidence was relatively weak, stronger results were found for the ability of the social learning variables to predict the continuation and the cessation of smoking by the third year
(approximately 41% explained variance; Krohn, Skinner,
Massey, & Akers, 1985). Akers and Lee (1996) also provided longitudinal support for the social learning variables’ capacity to predict the frequency of smoking using the complete 5 years of data from the Iowa study and revealed some reciprocal effects for smoking behavior on the social learning variables.
The third project was a 4-year longitudinal study of the frequency of alcohol use and problem drinking among a large sample of elderly respondents in four communities