Anthropologie Essay
Description: All Anthropologie stores are different because every store has its own visual manager. They collect or are inspired by artworks all around the world, and using art pieces or simple material such as watercolor, paper, and so on to create a special environment which let customers stay in the store in average 1 hour and 45 minutes, comparing to the normal average 20 minutes in the U.S. Usually they create a claim environment for both customers and workers.
Relationship to your career goals/and or courses:
I found this point important because it inspires me that passion could help one achieve success and stand out in this rapid change and competitive environment. Their creativity has already attracted people and helped Anthropologie …show more content…
Important Point: Target market
Description: Speaker Marsha Pacificar told us that Anthropologie’s ideal target market are woman who in the age around 28 years old. They are educated, inspired, creative, and have a certain lifestyle, such as teachers their steady customers.
Relationship to your career goals/and or courses:
I found this point is important because it reminds me that a clearly defined target market is so important for a brand. such as article How to Define Your Target Market & Make Them Love You pointed out, “When you try to be everything to everyone, you end up being nothing to no one.” We as human seem always try to perfect for every expects, however, it is impossible. Business is the same. So I like the way Anthropologie defines their ideal target market. And I believe that is what I need to keep in mind for success, as my goal is to create my own brand.
3. Important Point: What they are looking when hiring
Descriptions: Speaker Marsha Pacificar told us that she has worked for Anthropologie for almost 10 years. Therefore, their potential employers should be warm, understanding their company, having passion and the eyes of designer, and also be inspired and creative. Communicating skill is also important, one should be able to describe and explain an idea using proper word to create a connection with the listeners, providing feedback for the consumers and
Relationship to your career goals/and or courses:
I found this point important because it inspires me that passion could help one achieve success and stand out in this rapid change and competitive environment. Their creativity has already attracted people and helped Anthropologie …show more content…
Important Point: Target market
Description: Speaker Marsha Pacificar told us that Anthropologie’s ideal target market are woman who in the age around 28 years old. They are educated, inspired, creative, and have a certain lifestyle, such as teachers their steady customers.
Relationship to your career goals/and or courses:
I found this point is important because it reminds me that a clearly defined target market is so important for a brand. such as article How to Define Your Target Market & Make Them Love You pointed out, “When you try to be everything to everyone, you end up being nothing to no one.” We as human seem always try to perfect for every expects, however, it is impossible. Business is the same. So I like the way Anthropologie defines their ideal target market. And I believe that is what I need to keep in mind for success, as my goal is to create my own brand.
3. Important Point: What they are looking when hiring
Descriptions: Speaker Marsha Pacificar told us that she has worked for Anthropologie for almost 10 years. Therefore, their potential employers should be warm, understanding their company, having passion and the eyes of designer, and also be inspired and creative. Communicating skill is also important, one should be able to describe and explain an idea using proper word to create a connection with the listeners, providing feedback for the consumers and