People started inventing and creating new things that became easier to use and maintain. Culture is believed to date back at least to the origin of the earliest stone tools, some 2.5 million years ago. As hominids appear closer to us in time, the evidence for culture increases. With the arrival of modern humans the pace of cultural evolution overtook that of biological evolution. With domestication and population growth, the rate of culture change has steadily increased at an exponential rate. The pace of cultural change today is now driven by technology. New challenges will continue to adapt new ideas, methods into our lives.
People are adjusting to all the innovations and changes instantly and eagerly. The appetite for new ways of getting information and entertainment is increasing. We have learned in the course that in modern times media plays a significant role in shaping individuals. Since computer and communication is the spine of the news and entertainment industry, the creation and use of new media is aided by the power of computer processing. Therefore websites , wikis , blogs podcasting , mobile devices , e-mails and attachments , interactive television , virtual world , video games are things that change our world . The new media