Appeals of Advertisements
Appeals of Advertisements
We have seen it on billboards, in magazines, on the radio, and even on television. Everything under the sun is either advertised or broadcasted everyday in an attempt to catch our attention and for the hopes that we might be interested in the product. What a lot of people don’t realize is that the advertisements have a very important purpose and withhold more detail for the sense of our appeal and what we truly desire, including such things as emotional appeal or even the need to achieve and countless other appeals. In the article, “Advertising’s Fifteen Basic Appeals” by Jib Fowles, he shows the fifteen appeals that are keen to our senses and how the articles of advertisements catch our attention so much and somewhat manipulate us to where we are somewhat mesmerized by their product and catch us in to the thought of needing that product. Things such as food, alcoholic beverages, or even electronics they would like us to purchase that will “supposedly” improve our lives. Magazines are filled with advertisements such as the magazine the Rolling Stones which is a very famous magazine that has been around for a long time. Advertisements are more than just those annoying commercials or pages you just flip past to get to the good stuff; they are what actually gets us in to buying things that we posses on a daily basis.
In the Rolling Stone magazine, it has a big and various collections of advertisements throughout the entire magazine. Most are very bold and show some kind of appeal that is an attempt to catch our attention and take in the product in a chance of purchasing it as well. One of the advertisements is for Bud Light Platinum and it takes up two pages within the magazine. It shows two pictures of the bottled beverage and makes it seems as if it is cold and tasty. The two appeals that appear in the article are for the need of domination and the physiological need for the drink. It shows domination because
We have seen it on billboards, in magazines, on the radio, and even on television. Everything under the sun is either advertised or broadcasted everyday in an attempt to catch our attention and for the hopes that we might be interested in the product. What a lot of people don’t realize is that the advertisements have a very important purpose and withhold more detail for the sense of our appeal and what we truly desire, including such things as emotional appeal or even the need to achieve and countless other appeals. In the article, “Advertising’s Fifteen Basic Appeals” by Jib Fowles, he shows the fifteen appeals that are keen to our senses and how the articles of advertisements catch our attention so much and somewhat manipulate us to where we are somewhat mesmerized by their product and catch us in to the thought of needing that product. Things such as food, alcoholic beverages, or even electronics they would like us to purchase that will “supposedly” improve our lives. Magazines are filled with advertisements such as the magazine the Rolling Stones which is a very famous magazine that has been around for a long time. Advertisements are more than just those annoying commercials or pages you just flip past to get to the good stuff; they are what actually gets us in to buying things that we posses on a daily basis.
In the Rolling Stone magazine, it has a big and various collections of advertisements throughout the entire magazine. Most are very bold and show some kind of appeal that is an attempt to catch our attention and take in the product in a chance of purchasing it as well. One of the advertisements is for Bud Light Platinum and it takes up two pages within the magazine. It shows two pictures of the bottled beverage and makes it seems as if it is cold and tasty. The two appeals that appear in the article are for the need of domination and the physiological need for the drink. It shows domination because