Appetite For Profit Summary

The three myths in the “Appetite for Profit” book are choosing to eat healthier, marketing has little impact on food choices, and parents can say no to their kids. The first myth essentially comes down to the availability of healthier food. Not everyone has the option to afford this food because “healthy” food markets such as wholes food can be very expensive. Not only is it expensive,but stores such as these are not always located in certain communities. The second myth describes the idea that people believe marketing has no impact on our lives. This is not true because marketing influences our subconscious causing us to eat more and more of the products we see advertised on the TV. The last myth talks about children and the advertisement used on them. Children are expected to be taken care of by their parents. Influencing children to bother their parents for fast food is beneficial to large food corporations. This then creates a sense of responsibility on the parent. The
In my personal opinion I do not believe that companies such as McDonald’s and General Mills are truly trying to change for the better. I believe that they simply want the consumer to believe they are changing while they secretly get away with their usual business. As Simon stated, McDonald’s tried to eliminate it’s 7 ounce portion of fries, but brought it back a month later. Some franchises still offer the huge portion of fries. That is not a change, and does not show an interest in consumer health to me. General mills also is very controversial as well. They produce such sugary products and cereals. They label their cereal as being whole grain to suggest some kind of healthy image, but in fact the products are loaded with sugars, dyes, and oils. The company argues that the amount of sugar in the cereals does not matter because the nutritional value in their products surpasses. These companies ethics show that their priorities are truly only revenue and not their consumers or