Preview

Naked Economics Chapter 2 Summary Mcdonalds

Good Essays
Open Document
Open Document
571 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Naked Economics Chapter 2 Summary Mcdonalds
As I read through the entirety of the Naked Economics I learned many valuable things that I will use as I go throughout my life so I can make decisions that will benefit me and my family. In chapter five of the book it talks a lot about how information and marketing. One of the strategies that they explain is how we companies use advertisements to gain profits. They will appeal to youth or gender to gain a foot hold in the market. McDonalds is a great example of this: they would offer toys for the children to play with when they got their food so kids always wanted to go to McDonalds to get a toy and not necessarily the food. Now today we see that McDonalds does not emphasize toys anymore because those kids that demanded of their parents to take them there have grown up and had children of their own. So, they will take their children there also because they have gone since their childhood. Another company …show more content…
It gave me a list of things I must do. First, I should save money because this money I invest should not hurt me financially if I lose it. Invest then repeat this process as many times as I want. I can also take risk after the first process works invest more in one company or pick a company I think will bring back money but I’m not certain about. I must also diversify this means I should invest in many companies because if I invest in one company and it fails I will lose everything but if I invest in many companies and one fails I should be fine. Finally, I should invest for companies that will last a long time, not just short investments. I learned many more things form this book, that will be addressed in the rest of the essay. I will inform you on the benefits and downsides of having the government involved in a countries economy. How human capital influences the economy of nations and how we can grow our own human capital. What inflation does to a country and how we can prevent the downsides of

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Mcdonaldized Case Study

    • 372 Words
    • 2 Pages

    1. What does it mean to say that the music industry has been "McDonaldized" or rationalized?…

    • 372 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    |Why is GDP not completely accurate in |Since GDP only measures output and not productivity other measures have been developed to look at economy’s |…

    • 865 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    In the article “Children as Consumers: Advertising and Marketing” author Sandra L. Calvert talks about how and why companies use specific marketing and advertising skills to promote sales and consumption to the youth. The youth range from 2 year old to late teenagers, and Calvert explains that companies specifically advertise to this age group because they are known to consume a lot and have big influences on how their parents spend money. Companies have very efficient marketing and advertising techniques that heavily impact the youth. According to Calvert, some of their marketing techniques in ads are; Repetition, Branded characters, Celebrity endorsements, Product Placement, etc. There are more example of marketing techniques and all are…

    • 222 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Calvert, S. L. (2008). Children as consumers: Advertising and marketing. The Future of Children, 18(1), 205-234. doi:10.1353/foc.0.0001…

    • 1186 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    The Mcdonald's Case

    • 445 Words
    • 2 Pages

    Ezra Levant wrote a piece for Maclean’s magazine analyzing what happened during the case between Beena Datt and McDonald’s hand washing policy. Although there have been remarkable stories that have been released by that particular company, they are also known for being controversial. In the past, Maclean’s has created negative conversation due to offensive magazine covers. Some inappropriate catchphrases that were used to grab people’s attention have been “Is god poison?” and “Lawyers are rats.” In one particular case an article that was released which was titled “The future belongs the Islam” sparked anger from the Canadian Islamic Congress. They filed complaints with the Canadian Human Rights Commission, British Columbia Human rights commission and the Ontario…

    • 445 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    M&a Law

    • 664 Words
    • 3 Pages

    Advertising has greater impact to children than usual because it is easily perceived as a lesser influence by parents and others in the older generation (Shah, 2010).…

    • 664 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    The manipulation of advertisements molds the child’s mores at an early age. The toys accommodates the child with the notion that comfort and security comes from having the products. Mcdonalds advertisements focus more on the toys, than the food items itself. For instance one of the commercials played on national television,…

    • 193 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    In the article “McDonaldization of Society” the author, George Ritzer, discusses Rationalization which is a concept which was coined by the German sociologist Max Webber in the 19th century. Rationalization has 5 distinct dimensions which are efficiency, control, dehumanization, quantity over quality, and predictability. Moreover, Ritzer claims that society has become so focused on being efficient which means finding the easiest and fastest way to achieve a goal, an example of that dimension provided by the author is the nazi concentration camps which were built to exterminate Jewish people. Also, Ritzer claims that another characteristic of society nowadays is predictability.…

    • 459 Words
    • 2 Pages
    Good Essays
  • Good Essays

    (Wexler, 68) Even the companies themselves admit it, “We want people buy our product [.]” (Rotter). Children are main targets for fast food companies. On average, 11,000 new products aimed at kids are introduced each year. (“Capitalism & Obesity…”). “…it is [unfair] to allow companies with slick, aggressive, sophisticated advertising campaigns to… directly influences children’s food choices” (Jacobson) Although many forces are trying to positively advertise to children; negative advertisements just overpower these too much. “The [over two billion] marketing budget of a company like Coca- Cola dwarfs even the $500 million [spread out] over five years being spent on childhood obesity by the [forces against obesity].” (Walsh). Marketing aimed at children, including marketing of food products, increased from $6.9 billion in 1992 to fifteen billion in 2002. (Wexler, 71) This rise in…

    • 693 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Mcdonald's Case Analysis

    • 1888 Words
    • 8 Pages

    About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.…

    • 1888 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Child Obesity

    • 723 Words
    • 3 Pages

    Advertising has become Americas biggest tool for manipulating kids in the U.S as indicated in David Barboza’s “If you Pitch It, They Will Eat It”, New York Times article , professor Linn of Harvard says “The programs have become advertising for the food and the food has become advertising for the programs (Barboza,P.39,Par.33).” Children are getting attached to television and programming, which is where the fast food commercials vastly appear. For example, kids begin to ask their parents for fast food just because there happens to be a toy in their “Happy Meal”. Parents don’t have the strength needed to continue managing on telling their children “No!” because they will cry, nag, and proceed to bug their parents to take them. Marketing strategies aim on manipulating kids, and the more being targeted, the more money they continue making. Parents need to start saying “No!” and begin acting like the boss, instead of it being the other way around.…

    • 723 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Rivalry – there are appoximately 8 million restaurants worldwide in an extremely competitive environment. Within the industry, there are about 300 companies involved in chain restaurants.…

    • 696 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    McDonalds advertising

    • 1757 Words
    • 8 Pages

    This essay seeks to explain the link between McDonalds advertisement and the effect on the average consumer. McDonalds is one of the most popular fast food chains in the United States and is also criticized for their unhealthy foods. In my analysis I will analyze the history of McDonalds and how their advertising and publicity has affected the public mindset. I will also analyze how their ads and marketing are appealing to their customers. With all of this research I conducted a survey that determined what exactly the consumer see in McDonalds that keeps them coming. I will then analyze the results and come to a conclusion on the overall impact McDonalds makes on society.…

    • 1757 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    For example, the chief lobbyist, Bill Signer, told the Houston Chronicle “there was nothing wrong with the use of federal subsidies to create low-paying, low-skilled, short-term jobs for the poor” (qtd Schlosser 72). Government subsidies are offered to fast food restaurants that use workers for only four hundred hours and receive more if the worker quit or replaced (Schlosser 72). The average fast food employees work an average thirty hours a week. Fast food companies hire thousands of crew members every year, but the turnover rates are high. Workers are not given benefits and cannot afford healthcare of their monthly salary. The only incentive they receive is a free lunch. Fast food company are aware and unashamed to offer low wages that even…

    • 158 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    In a business when a number of brains are working together, there are always different views on a certain aspect, therefore aims and objectives are used to help them focus on one view on the aspect which either seems right or is right. Aims and Objectives help an organisation grow; it is used as a guideline, a plan and a goal. What the organisation is heading for and how it is heading there and where it is heading? All the answers for these questions are answered by Aims & Objectives.…

    • 3049 Words
    • 13 Pages
    Good Essays