Childrens Club Stereotypes

Many corporations have established childrens clubs as a form of communication and build friendships with other children their age. Childrens clubs permit advertise to members individually and club members may receive direct mailing such as membership cards, birthday cards, holiday greetings. Moreover, members can participate in contests, receive coupons and items such as posters and discounts for items with the club's logo.
The manipulation of advertisements molds the child’s mores at an early age. The toys accommodates the child with the notion that comfort and security comes from having the products. Mcdonalds advertisements focus more on the toys, than the food items itself. For instance one of the commercials played on national television,
Mcdonald's spends over millions of dollars on advertising happy meals to children, in doing so many children are falling for the bait by wanting the toy rather than food items. An inclination has been shown among food companies to market toys to young children to develop a positive relationship with the child and thereby promote preference of where the child wants to eat. food industries has partnered with toy manufacturers to create toys that advertise food to attract more consumers.