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Mcdonald's: The Epidemic Of Childhood Obesity

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Mcdonald's: The Epidemic Of Childhood Obesity
The average child in America diet consists of fast food, in fact; this has led to an epidemic causing a surge in childhood obesity. Due to the rapid growth of childhood obesity in America fast food companies, like McDonald’s, have become the scapegoat of the epidemic. Parents and activist, against childhood obesity, argue that McDonald’s advertising tactics target children. Therefore, this makes the popular fast food chain an easy target. To give power to their arguments, there are market researches asserting children recognize a brand logo before their own name (Schlosser 43). The once beloved and highly recognized brand is now under fire for an epidemic consumers help start. Consumers are delusional and need to look to their own behavior

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