Schlosser and Wilson made several valid points throughout Chew on This. Facts about business strategy, marketing, food composition, and slaughterhouse conditions all blended together to make one bad appearance for fast food. As intended, many flaws that exist in that industry were looked upon in a new light. The authors’ main point was to point out the flaws of the industry itself and expose fast food to America. They wanted not only to show the vindictive behaviors of the businessmen, but the cruel conditions that go into making the food. They wanted to open the eyes of the public to what they were really eating.…
It is used to establish the credibility of the author or group. Throughout the book, Schlosser attacks the credibility of the fast food industry, by exposing their flaws, their methods used to raise profits, and the ways they control the market. He doesn’t just tell the reader about the issues, he shows the reader so they can see with their own eyes. One such method, is child manipulation. Large corporations currently spend billions on advertising and have divisions solely for advertising to children. Their belief is that the children bring parents, and the parents bring money. They are “hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases, companies now plan ‘cradle to grave’ advertising strategies” (42). The intention is brand loyalty, they want a consumer to eat or suggest eating a particular food establishment, because they have happy memories of the place. In addition, McDonald’s is hoping when these children have matured, they expose their children to the establishment. So they can create a never ending cycle of cash flow. This form of manipulation lessens the credibility of the industry, because they have resorted to manipulating children in order to bring in revenue. In addition, the fast food industry has a reputation of being unhealthy and unsafe for consumption. However, the industry has so much power by buying off politicians. Issues like “efforts to prevent the sale of tainted ground beef have…
David Zinczenko’s essay, “Don’t Blame the Eater,” (New York Times, November 23, 2002) emphasizes the idea that the large conglomerates may be held accountable for some legal responsibility for the skyrocketing rate of obesity in America within children. He uses anecdotal evidence from his past to argue that it is not the consumer’s fault that they are experiencing health issues, it is the multinational corporations that own the most well known fast food restaurants. Zinczenko starts by saying that he has been a victim of these large conglomerates as a younger boy. He states that he had a daily task of choosing where to have his lunch and dinner between four well-known fast food chains. Zinczenko also shares that he lost…
2. Eric Schlosser claims that the fast food industry has too much control over supply, production and demand worker safety and consumer’s health.…
In the essay “The Big Fat Case Against Big Macs,” Ellen Goodman doubts that the best lawyers can prove that fast food companies, like McDonald’s and Burger King, are the causes that make many people become overweight and have health problems, but they can prove that fast food companies fooled their consumers, especially young kids. For example, McDonald’s uses toys as attractions to make kids buy its meals. She also states that fast food companies put slogans to make kids think that eating their “Big Kids Meal” will make them…
“Why Are Americans So Easy to Manipulate” is an article written by Bruce E. Levine about big corporations using behavior modification techniques to manipulate people into using their products. Levine is a clinical psychologist, an author, and a social critic from New York City. He graduated from Queens of the City University of New York and received his PhD in clinical psychology from the University of Cincinnati. Levine is also on the editorial board for the journal Ethical Human Psychology and Psychiatry. (Bruce Levine Bio) Levine develops an argument to inform the middle and lower class Americans about the behavior modification techniques that big corporations use to manipulate them.…
Eric Schlosser’s outlook on fast food is negative. Schlosser argues that fast food and fast food chains are the reason behind obesity in America, as well as health issues. He backs up his argument against fast food by spending over two years traveling around the world researching why he believes fast food only leads to negative affects, and then he writes about it in his book, Fast Food Nation. Schlosser emphasizes throughout the book that fast food industry has contributed to changes in urban life, and has impacted American culture for the worse. Eric Schlosser’s attentive analyzations and his effective use of persuasion using logos, ethos and pathos convinces the reader about the fast foods negative impact on the economy and society. Schlosser's use of these three rhetorical devices helps the reader understand how strong his views are on fast food, and just how passionate he feels on sharing another, better perspective,…
In the article “Don’t Blame the Eater,” written by David Zinczenko, he asserts that children have the right to sue fast food companies because their food made the children unhealthy and over-weight. Zinczenko believes that the fast food companies cause the childhood obesity because their primary concern is to make profit. Therefore, they do not care about the unhealthy food that their customers consume. He states that the fast food restaurants purposely target young children and teenagers because they enjoy cheap and readily available meal. As a result, they tend to eat at the fast food restaurants, such as McDonalds and Burger King, because they can…
After receiving back my draft of my final paper, I made several changes to it; taking into consideration not only my instructors comments and suggestions, but also suggestions from the Center for Writing Excellence. Some of these suggestions crisscrossed from my instructor to Write Point, and made it a bit easier in making those changes.…
The manipulation of advertisements molds the child’s mores at an early age. The toys accommodates the child with the notion that comfort and security comes from having the products. Mcdonalds advertisements focus more on the toys, than the food items itself. For instance one of the commercials played on national television,…
Fast Food Nation, by Eric Schlosser is an informative book on how fast food has taken an important place in our country, and how our country depends on it to run functionally. Schlosser uses facts and his own opinions, along with biographies to better explain fast food. The book describes the way fast food came into our country, and how it gradually grew into the nation’s top industry. It also shows how chain stores like McDonald’s target children through their advertisement. The book unravels secrets about fast food and how it cannot be removed.…
In the article “If You Pitch It, They Will Eat It”, David Barboza, who works for the New York Times, claims that, “Product tie-ins are everywhere. There are SpongeBob SquarePants Popsicles, Oreo Cookie preschool counting books and Keebler’s Scooby Doo Cookies” (Barboza). While his claim seems accurate, consumers still have the power to control the market. Parents can control what their kids watch everyday on TV, and if nobody is eating unhealthy, then the fast food restaurants will have to adjust their menus to reflect more healthy options. In “The Battle Against Fast Food Begins In The Home”, the solution in author David Weintraub’s family was to limit television time and encourage the kids to spend more time outdoors (Weintraub). In David Zinczenko’s article, he shared his story that he was already more than 200 pounds at the age of 15 (Zinczenko). Additionally, David Barboza claims that, “Kids 4 to 12 spend on their own wants and needs about $30 billion a year” (Barboza). Parents often pacify their children with unhealthy snacks, which shows that consumer demand allow companies to continue selling their products. Therefore, the consumers are at fault of for America's…
The paper sounded as if a robot wrote it and, there was very little creativity or explanation of my thoughts. First, I changed one of my sources that would stronger support my claim, and it allowed me to cite the speaker. As a result, I was able to explain my thoughts better which would benefit any reader to understand my paper. Secondly, I used higher vocabulary words and more transitional words. This allowed my revised writing to seem more natural and have better flow. I have gained more high vocabulary words since the beginning of the school year that I am proud to use. Lastly, I added a concluding paragraph because I did not have once in my first writing. I recognized that my writing didn’t sound complete without summarizing all of the evidence to support my claim. In the end, I have gained more ways to deal with the process of writing such as revising, using transitional words, using high vocabulary, and including a concluding paragraph at the end of my…
Advertising has become Americas biggest tool for manipulating kids in the U.S as indicated in David Barboza’s “If you Pitch It, They Will Eat It”, New York Times article , professor Linn of Harvard says “The programs have become advertising for the food and the food has become advertising for the programs (Barboza,P.39,Par.33).” Children are getting attached to television and programming, which is where the fast food commercials vastly appear. For example, kids begin to ask their parents for fast food just because there happens to be a toy in their “Happy Meal”. Parents don’t have the strength needed to continue managing on telling their children “No!” because they will cry, nag, and proceed to bug their parents to take them. Marketing strategies aim on manipulating kids, and the more being targeted, the more money they continue making. Parents need to start saying “No!” and begin acting like the boss, instead of it being the other way around.…
Most of the fast food ads are funny and some of them using sexual influence to make people get excited to buy a meal. For example, Carlos Junior ad which shows a blond girl holding a big sandwich. That sand witch is well organized with big hamburger, tomato, latus, bacon, onion, and cheese. The blond woman is beautiful and wearing sexy clothes with a tiny T-Shirt and tiny short. Also, there is an eagle symbol on her chest. And the last sentence is Eat for Freedom. The techniques that are being used in this advertisement are Glittering Generalities and transfer because they used attractive words to catch people’s attention by using the words freedom. And also, they used the eagle which represent a respectful symbol for American people. All these words and symbols make people want to buy that sand witch without thinking about the consequences. First when they receive the sand witch it’s not well organized as the advertisement showed so it’s a lie. And sometimes the ad says that it has less calories so it’s healthy. Just like in the article of Joan Dunayer’s “Here’s to your health” (722). When she talks about an ad that has two mean sitting on the table and drinking saying to your health. That kind of ideas have a wrong delivered message to people for example, drinking is good to your health, but it’s wrong because it has side effects. And that’s also in fast food products; it is not good for our health. Most of the fast food restaurant used preservatives to make the sandwich to make it last for another day. And that’s not healthy because it causes heart diseases and many side effects on the stomach. So these kind of advertisement benefits the producer more than the consumer and nobody fights these false advertisements because people don’t think about the consequence of getting…