Apple

Advertising and Marketing for Apple Inc in the UK

Marketing plan for Iphone 5s in October 2013

Using Apple’s historical promotional technique

Word count: 2813

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Executive Summary

This paper seeks to develop a marketing plan for Apple Inc. new product, iPhone 5s to the U.K. Market, especially attracting customers who perceive Apple products to be expensive and tend to buy cheaper alternatives to Apple Inc’s products. The report will map out the advantages of plan using SWOT analysis, set the target market and map out goals to increase revenue for the company. In relation to that, this paper will look at Apple Inc.; provide an internal and external analysis of the company, its marketing objectives, marketing plan and the marketing budget for its newly introduced product, iPhone 5s in the Christmas holiday season.

Content

1.0 - Introduction........................................................................................................4

1.1 Apple Inc............................................................................................................4

2.0 - SWOT Analysis..................................................................................................4

3.0 - Marketing Objectives........................................................................................6

3.1 - Marketing Plan................................................................................................6

4.0 - Marketing Mix...................................................................................................10

5.0 –

Bibliography: Honan, Mathew (January 9, 2007). "Apple unveils iPhone". Macworld.