Apple Brand Audit
Apple Brand Audit
1. Brand Inventory
A. Brand Elements
Apple Inc. has been committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Apple Inc. designs, manufactures, and sells computers, music players, and now mobile communication devices. Apple Inc. has always been known by its users as a revolutionary and innovative company that never fails to deliver quality products that make you say “wow”; the iPhone is no exception. Apple Computer Inc. was founded by Steve Jobs and Steve Wozniak in April 1976. It began as a computer software and hardware manufacturer. In 2007, Apple Computer Inc. became Apple Inc. to reflect its expansion into the consumer electronics market while still maintaining its traditional focus on the personal computer. Apple Inc. has transformed from being known as strictly a computer company into a diverse technology company that is known for its art, video, graphics, and has always pushed the envelope as a content creator.
Apple Mission Statement: Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental health and safety management practices into all aspects of our business, we can offer innovative technological products and services while conserving and enhancing recourses for future generations. Apple Inc. strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. (Apple).
The Apple Logo was reportedly once the sixth most-recognized in the world
The original Apple logo featuring Isaac Newton under the fabled apple tree. The rainbow "bitten" logo, used from late 1976 until replaced in 1998 by monochrome themes. The
1. Brand Inventory
A. Brand Elements
Apple Inc. has been committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Apple Inc. designs, manufactures, and sells computers, music players, and now mobile communication devices. Apple Inc. has always been known by its users as a revolutionary and innovative company that never fails to deliver quality products that make you say “wow”; the iPhone is no exception. Apple Computer Inc. was founded by Steve Jobs and Steve Wozniak in April 1976. It began as a computer software and hardware manufacturer. In 2007, Apple Computer Inc. became Apple Inc. to reflect its expansion into the consumer electronics market while still maintaining its traditional focus on the personal computer. Apple Inc. has transformed from being known as strictly a computer company into a diverse technology company that is known for its art, video, graphics, and has always pushed the envelope as a content creator.
Apple Mission Statement: Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental health and safety management practices into all aspects of our business, we can offer innovative technological products and services while conserving and enhancing recourses for future generations. Apple Inc. strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. (Apple).
The Apple Logo was reportedly once the sixth most-recognized in the world
The original Apple logo featuring Isaac Newton under the fabled apple tree. The rainbow "bitten" logo, used from late 1976 until replaced in 1998 by monochrome themes. The
Cited: “Apple Computer, Inc. History.” Hoovers. Sep 24, 2006. “Apple Introduces MacBook Pro.” Apple Computers, Inc. Jan 10, 2006. “Branded Brands”. Trendwatching.com. Feb 10, 2007. Burrows, Peter. “Commentary: Apple’s Blueprint for Genius.” Business Week Online. Mar 21, 2005.