Apple Company
Pharos University
Faculty of Financial & Administrative Sciences
Strategic Management Model
Applied Study on
Starbucks
Prepared by
Spring 2013 Class
Supervised by:
Dr. Ola Elgeuoshy
Spring 2013
Table of Contents
Introduction
Module (1): Environmental Scanning
Ch1: External Environment Analysis
Ch2: Internal Environment Analysis
Module(2): Strategy Formulation
Module(3): Strategy Implementation
Module(4): Control & evaluation
Summary & Conclusion
References
Introduction
Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, 164 in Thailand and 3 in India.
Starbucks, named after the first mate in Herman Melville 's Moby Dick, was founded in 1971 at Seattle 's Pike Place Market by 3 atypical businessmen, Gordon Bowker, Jerry Baldwin & Zev Siegl. Starbucks mission is to "inspire and nurture the human spirit-- one person, one cup, and one neighborhood at a time.”
"Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment - primarily through its company-operated retail stores.
Starbucks locations serve hot and cold beverages, whole-bean coffee, microground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Starbucks Evenings locations also offer a variety of beers, wines, and small bites after 4pm through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music,
Faculty of Financial & Administrative Sciences
Strategic Management Model
Applied Study on
Starbucks
Prepared by
Spring 2013 Class
Supervised by:
Dr. Ola Elgeuoshy
Spring 2013
Table of Contents
Introduction
Module (1): Environmental Scanning
Ch1: External Environment Analysis
Ch2: Internal Environment Analysis
Module(2): Strategy Formulation
Module(3): Strategy Implementation
Module(4): Control & evaluation
Summary & Conclusion
References
Introduction
Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, 164 in Thailand and 3 in India.
Starbucks, named after the first mate in Herman Melville 's Moby Dick, was founded in 1971 at Seattle 's Pike Place Market by 3 atypical businessmen, Gordon Bowker, Jerry Baldwin & Zev Siegl. Starbucks mission is to "inspire and nurture the human spirit-- one person, one cup, and one neighborhood at a time.”
"Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment - primarily through its company-operated retail stores.
Starbucks locations serve hot and cold beverages, whole-bean coffee, microground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Starbucks Evenings locations also offer a variety of beers, wines, and small bites after 4pm through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music,
References: 1. http://en.wikipedia.org/wiki/Starbucks 2. http://www.personal.psu.edu/dch5166/blogs/starbucks_corporation/2010/02/introduction-the-starbucks-corporation.html 3. Strategic Management & Business Policy, Thomas L. Wheelen, J.David Hunger, 11th edition, Pearson education, Upper Saddle River, 2008. P.g: 7-1:7-9