Starbucks Financial Analysis
Starbucks Financial Analysis
Financial Analysis of the Starbucks Corporation
2401 Utah Avenue South
Seattle, Washington 98134
(800) 235-2883
Financial Analysis of the Starbucks Corporation
Company Overview
Starbucks is the world’s largest specialty coffee retailer, Starbucks has more than 16,000 retail outlets in more than 35 countries. Starbucks owns more than 8,500 of its outlets, while licensees and franchisees operate more than 6,500 units worldwide, primarily in shopping centers and airports. The outlets offer coffee drinks and food items such as pastries and confections, as well as roasted beans, coffee accessories, teas and a line of compact discs. The company also owns the Seattle's Best Coffee and Torrefazione Italia coffee brands. In addition, Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products. Starbucks Corporation was founded in 1985 and is based in Seattle, Washington. (Bramhall)
Company History
The story of Starbucks coffee history begins in Seattle in 1971 when the first Starbucks opened at Pike Place Market, which is Seattle's and the Nation's oldest Farmer's Market. At this time the company was a local coffee roasting facility. That remained their core business until 1982 when Howard Schulz joined the company. He was the new marketing executive and began right away to convince more and more local cafes, upscale restaurants, and hotels to buy Starbucks coffee. The turning point for the company and the beginning of coffee history should be one year later when Schulz traveled through Italy. He got inspired by the Italian coffee bar tradition to serve fresh brewed Espresso and Cappuccino. He convinced the Starbucks founders to give his idea a chance and in 1985 he opened the first coffee bar in Seattle, named Il Giornale. (Wilson)
The new concept worked out and Il Giornale was a success. But Schulz aimed higher. He found local investors and bought Starbucks
Financial Analysis of the Starbucks Corporation
2401 Utah Avenue South
Seattle, Washington 98134
(800) 235-2883
Financial Analysis of the Starbucks Corporation
Company Overview
Starbucks is the world’s largest specialty coffee retailer, Starbucks has more than 16,000 retail outlets in more than 35 countries. Starbucks owns more than 8,500 of its outlets, while licensees and franchisees operate more than 6,500 units worldwide, primarily in shopping centers and airports. The outlets offer coffee drinks and food items such as pastries and confections, as well as roasted beans, coffee accessories, teas and a line of compact discs. The company also owns the Seattle's Best Coffee and Torrefazione Italia coffee brands. In addition, Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products. Starbucks Corporation was founded in 1985 and is based in Seattle, Washington. (Bramhall)
Company History
The story of Starbucks coffee history begins in Seattle in 1971 when the first Starbucks opened at Pike Place Market, which is Seattle's and the Nation's oldest Farmer's Market. At this time the company was a local coffee roasting facility. That remained their core business until 1982 when Howard Schulz joined the company. He was the new marketing executive and began right away to convince more and more local cafes, upscale restaurants, and hotels to buy Starbucks coffee. The turning point for the company and the beginning of coffee history should be one year later when Schulz traveled through Italy. He got inspired by the Italian coffee bar tradition to serve fresh brewed Espresso and Cappuccino. He convinced the Starbucks founders to give his idea a chance and in 1985 he opened the first coffee bar in Seattle, named Il Giornale. (Wilson)
The new concept worked out and Il Giornale was a success. But Schulz aimed higher. He found local investors and bought Starbucks
References: Bramhall, J., Web Site: http://hoovers.com Reuters, http://www.reuters.com/finance/stocks/ratios?rpc=66&symbol=SBUX.O#profitability Schultz, Howard, Office Memo, February 14, 2008, http://onwardhoward.wordpress.com Starbucks 2007 Annual Report, http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsAnnual Stone, B.: The Wall Street Journal, Published: July 4, 2008 Warren, C. (2008) Survey of Accounting (4th ed.). Mason, OH: Cengage Leaning Wilson, R., Ezine @rticles Web Site: http://ezinearticles.com/?Starbucks-Coffee-History&id=54143