INTRODUCTION:
Apple Inc. with its headquarters in Cupertino, California is an American multinational corporation which manufactures designs and sells personal computers, electronics, online services, computer software, cellular phones, portable music players, watches and variety of other related things including applications. Apple Inc is mainly famous for its hardware products which includes its smart phone ‘iPhone’, Apple TV, its portable music player ‘iPod’, its line of computers ‘Mac’ along with the ‘iPad’ tablet and also its watch, known as Apple smart watch. The online services of Apple Inc. comprise of the iTunes Store, App store, and the iCloud. Apart from this, the consumer software of Apple Inc. include the iOS operating systems, the OS X, Safari, iTunes, and iBooks.
Steve Jobs, Ronald Wayne and Steve Woznaik founded Apple on April 1, 1976 for manufacturing personal computers. On January 3, 1977, the company was incorporated with name Apple Computer, Inc. and renamed later in 2007 as Apple Inc. since it had shifted its focus on consumer electronics.
AT A GLANCE:
Industry: Hardware
Founded: 1976
Founder: Steve Jobs, Ronald Wayne and Steve Woznaik
CEO: Timothy Cook
Website: www.apple.com
Employees: 80,300
Sales: $173.36 billion
Headquarters: Cupertino, California
PRODUCTS:
Apple has a broad range of products as it has always focused on innovation and product differentiation.
MacBook
Further accessories include, Time Capsule, Wireless keyboard and its charger Magic mouse and its track pad and a thunderbolt display. iPad Categorized into iPad and iPad mini. iPod Categorized into, iPod Nano, iPod shuffle, iPod Touch and iPod click wheel. iPhone Categorized into iPhone 3G, iphone 4, iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s and the recently launched iPhone 6 and iPhone 6 plus.
Apple TV
Apple Watch
Apple Software
Categorized into iOS for phones and Mac OS X for computers.
COMPETITORS:
Apple has had to face serious competition since the company has