Apple Inc. ranks second as the largest information technology company across the world (Bloomberg). Apple Inc., like other cell phone corporation, has supply and demand that is affected by a variety of factors. Businesses create products and offer services based on their customers’ demands, which can have an effect on the supply availability. The preference of the customer and the desire of the product that a company sells can affect the demand curve. As more customers want a product like the iPhone, the demand curve shifts to the right. Family, friends and colleagues can have a strong influence on a person’s choice of cell phone. When friends and family members have an iPhone, the consumer is more likely to purchase the phone because everyone else is getting it and speaking of the new cell phone. This type of “word of mouth” advertisement is free and beneficial to Apple Inc.…
The intended audience of “Apple” is people that just by products for the sake of brand name, although the apples products may be overpriced, they do offer a superior hardware and even a user interface. The apple brand name has now become a trend, and is seen as fashion accessories which may be one of the reasons many people purchase them.…
At the end of 2010 Apple, the maker of iPods, iPhones and IPADs, became the world’s most valuable company, a mantle which had been held by Microsoft. The two companies started the personal computer revolution in the 1970s but Microsoft had to date outflanked Apple to become the market leader. Hence, the significance of this turnaround in fortunes. Apple’s rebirth began with the launch of the iPod music player followed by its introduction of the smartphone, iPhone which upstaged the dominant mobile phone maker Nokia and then the launch of the computer tablet, IPAD. The significance of the changing in guard is on the role that consumers played in this change.…
The publicly held company selected to use as the basis for this paper is Apple Inc. Apple Inc. designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. The Company believes continual investment in research and development and marketing and advertising is critical to the development and sale of innovative products and technologies. (Form 10-K, 2011, p. 1)…
In the last decade Apple Inc. has yielded exponential growth. As a company, the imaginative and invocative approaches of technological product advancements have enable Apple, Inc. to achieve an elite status among technology companies throughout the world. Apple, Inc. serves as an inspiration to many companies through higher benchmark standards they created. Though their product margin is not as vast as most technological competitors, Apple, Inc. innovates and releases a new product to consumers. Apple, Inc. has proven to able to move and create new markets with one product that allows Apple, Inc. to rain as the elite player in technology.…
Scarcity and Choice, condition of limited resources and unlimited wants and needs, consumers need to evaluate multiple options and select from them. Goods and services are scarce because of the limited availability of resources along with the limits on our technology and skillful people relative to the total amount desired. If somehow people desired nothing, there would be no scarcity. If resources were great enough to produce more than anyone desired, there would also be no scarcity…
Apple is one of the best known and widely used brands on the market. Any individual who goes for shopping does not necessarily end up buying products. There are several stages a consumer goes through before he finally picks up things available in the market. Buying an apple iPad can satisfy both psychological and functional need of a customer. For example the person can use it to relax with friends, and at same time conduct business on it, such as trading stocks. Functional needs pertain to the performance of a product and service while Psychological needs pertain to the personal gratification of consumer’s association with the product or service [Grewal & Levy, 2012]. A survey that was conducted on usage of ipad reveals that, there is 64% increase in usage of ipad than to computers. The more people play with the ipad, the more they like it, and the more they use it [2]. This clearly states that people are highly satisfied with the product and are willing to use it more than any other gadgets.…
As Australian society became more commercialised and globalised, so did our sport. From an amateur, locally-based pastime, sport in Australia gradually evolved into a professional, highly lucrative industry with international scope.…
Apple Inc. (Apple), an extremely successful and profitable American multinational corporation, was founded in the 1970s. As a technology company, it designs, manufactures, and markets personal computers, computer software, mobile phones, digital music players and sells related music software, and sells related product accessories. Furthermore, Apple’s distinguished and well profitable products and services include iPod, iPhone, Mac computers, Apple TV, Xserve, consumer and professional software applications, and iTunes (a platform of digital media application). Moreover, the Company sells its products all over the world through its retail stores, online stores, contractual cell phone carriers, and many value-added resellers. According to the New York Times, as September 25, 2010, Apple had opened a total of 317 retail stores, including 233 stores in the U.S. and 84 stores internationally. In addition, Apple Inc. is rated as the most valuable publicly traded Technology Company in 2011. In this project, I will do the brief discussion of Apple Inc.’s financial performance through its fourth quarter financial report for 2010.…
The search for one’s identity is as poignant for the fictional character Janie as it was for former slave Frederick Douglass. Douglass used education to form an independent identity, which would separate him from the white slave masters. In contrast, Janie attempts to construct a dependent identity through marriage to each of her three husbands. With the death of her final husband Tea Cake, she plants the seeds he left behind, symbolically proving that she has grown as the seeds will grow and she is now a woman with her own identity.…
The purpose of this report is to discuss the effects of customer’s behavior with Apple Inc. products under the theoretical concepts.…
The company that will be the topic of discussion in my final project paper is Apple Inc. The company was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple Inc. was formerly known as Apple Computer, Inc. until January 9, 2007 when the word “Computer” was removed (Wikepedia The Free Encyclopedia, 2012). Apple is a Fortune 500 company whose headquarters is located in Cupertino, California with over “60,000” employees and generated over 65 billion in revenue (15 Amazing Facts About Apple, 2010). Apple “designs and sells consumer electronics, computer software, and personal computers” (Products: Leading innovation, 2012). The company is best-known for its hardware products which include the Macintosh lines of personal computers, the iPhone, iPad, and the iPod" (15 Amazing Facts About Apple, 2010). Apple Inc. is an American multinational company is traded on the New York Stock Exchange and is one of 100 stocks that make up the NASDAQ and S&P 500.…
Apple’s fundamental business model has not changed since it first began business in the late 1980’s. While being a leader in innovation, Apple has consistently produced proprietary hardware and software, eventually leading to a loss of market share in any particular market they have ventured into. Even though it has learned from some mistakes, Apple’s actions in the past few years have not shown a change from the core reasons for its failures and unless new actions are taken its current market lead will eventually dwindle.…
Apple Computer is an innovative company evolving on the multimedia and high technology market. It is present on hardware and software markets, as well as in the on-line services market. Its highly diversified offer makes Apple Computers a company that is very hard to manage.…
Scarcity is a condition that exists when resources are limited relative to the demand for their use. Another way of describing this condition is to state that scarcity exists when resources are not available in unlimited amounts. When resources are available in unlimited amounts, economists consider them to be “free” goods. Because of the scarcity of resources, choices have to be made about their allocation among competing uses. Each choice is considered by economists to involve an “opportunity cost” because the use of scarce resources in one activity implies that they cannot be used in an alternative one. In other words, this opportunity cost is the amount that is sacrificed when choosing one activity over its next best alternative.…