Apple vs Dell
BACKGROUND
On January 24, 1984 Apple introduced the first commercially successful personal computer using a mouse and a graphical user interface[i].Since then the war between PC and Mac users has lived. Claims have been made that Apple is too expensive and PC’s are too slow and of cheap quality. After the introduction of Microsoft’s Windows in 1985 the PC market has been dominated due to Microsoft’s Windows operating system[ii]. The domination of the market is largely due to the flexibility of Windows. Microsoft developed their operating system to be compatible with any hardware created by any computer company such as Dell, HP, Sony, IBM, etc. Consequently, Apple’s operating system only worked with Apple’s proprietary hardware. With the release of Apple’s iPod in 2001, the iPhone in 2007, and most recently the iPad in 2010 the company is headed to be a worldwide competitor in consumer electronics. Partly due to their success in mp3 player and phone market consumers are now more than ever considering Apple as an option when purchasing a personal computer.
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[i] Polsson, Ken (July 29, 2009). "Chronology of Apple Computer Personal Computers"
[ii] http://marketshare.hitslink.com/operating-system-market-share.aspx?qprid=8&qpcustomd=0
III. Purpose: What is the purpose of your project?
The purpose of our project is to determine consumer’s perceptions towards Apple and Dell laptops as well as figure out how whether or not consumers are switching between brands. We would also like to find out whether or not there are any significant differences in categories between Apple and Dell. As young students and consumers we are heavily targeted by electronic companies. We have noticed an influx of Apple products including their line of laptops (Mac) and wanted to get a glimpse as to why people are purchasing more Apple products. Is it because of their “cool” factor or are they really worth all that money?
IV. Method: What you
On January 24, 1984 Apple introduced the first commercially successful personal computer using a mouse and a graphical user interface[i].Since then the war between PC and Mac users has lived. Claims have been made that Apple is too expensive and PC’s are too slow and of cheap quality. After the introduction of Microsoft’s Windows in 1985 the PC market has been dominated due to Microsoft’s Windows operating system[ii]. The domination of the market is largely due to the flexibility of Windows. Microsoft developed their operating system to be compatible with any hardware created by any computer company such as Dell, HP, Sony, IBM, etc. Consequently, Apple’s operating system only worked with Apple’s proprietary hardware. With the release of Apple’s iPod in 2001, the iPhone in 2007, and most recently the iPad in 2010 the company is headed to be a worldwide competitor in consumer electronics. Partly due to their success in mp3 player and phone market consumers are now more than ever considering Apple as an option when purchasing a personal computer.
________________________________________
[i] Polsson, Ken (July 29, 2009). "Chronology of Apple Computer Personal Computers"
[ii] http://marketshare.hitslink.com/operating-system-market-share.aspx?qprid=8&qpcustomd=0
III. Purpose: What is the purpose of your project?
The purpose of our project is to determine consumer’s perceptions towards Apple and Dell laptops as well as figure out how whether or not consumers are switching between brands. We would also like to find out whether or not there are any significant differences in categories between Apple and Dell. As young students and consumers we are heavily targeted by electronic companies. We have noticed an influx of Apple products including their line of laptops (Mac) and wanted to get a glimpse as to why people are purchasing more Apple products. Is it because of their “cool” factor or are they really worth all that money?
IV. Method: What you