Apple vs. Google
Negotiation Thesis:
Analysis of Tech Battle: Apple vs. Google
Table of Content 1. Apple vs. Google abstract 1.1 Conditions in the mobile industry 1.2 Apple’s industry statues and iOS strategy 1.3 Google’s industry statues and Android strategy 1.4 Apple vs. Google: Stakes and conflicts
2. The Negotiation 2.1 Steve Jobs’ personal interest 2.2 Apple vs. Google: Historical relationship between the parties 2.3 Apple’s first negotiation move
3. Negotiation Failed 3.1 Steve Jobs: Thermonuclear war with Google 3.2 Coopetition
4. Current Situation
5. Conclusion
I. References
1. Apple vs. Google case abstract
This Thesis describes the critical battleground and conflicts, identifies the parties’ interests, operation systems, and strategies between Apple and Google. It explains the reasons why Apple and Google changed from friends to rivals. Then during negotiation phases, taking Steve Jobs prospective, how he negotiated with Google and why later he was willing to go for ‘thermonuclear’ litigation war against Google. The lesson from this study includes when the negotiation has failed, the coopetition strategy came to the table. Eventually, Apple and Google desire for negotiation to resolve their patent disputes. 2.1 Conditions in the mobile industry
In 2010, the hardware devices and software applications were going through a major expansion. With ubiquitous internet access, mobile devices with advanced functionality were rapidly gaining on traditional desktop computing as the most popular form of computing, changing the basis for competition throughout the industry. Research firm predicted that mobile phones will surpass PCs as the way most people access the Internet. The mobile devices are made available to anyone with instant internet connectivity. Who needs a desktop or laptop PC when you can check email, listen to music, and watch video 27/4? The mobile devices are good enough
Analysis of Tech Battle: Apple vs. Google
Table of Content 1. Apple vs. Google abstract 1.1 Conditions in the mobile industry 1.2 Apple’s industry statues and iOS strategy 1.3 Google’s industry statues and Android strategy 1.4 Apple vs. Google: Stakes and conflicts
2. The Negotiation 2.1 Steve Jobs’ personal interest 2.2 Apple vs. Google: Historical relationship between the parties 2.3 Apple’s first negotiation move
3. Negotiation Failed 3.1 Steve Jobs: Thermonuclear war with Google 3.2 Coopetition
4. Current Situation
5. Conclusion
I. References
1. Apple vs. Google case abstract
This Thesis describes the critical battleground and conflicts, identifies the parties’ interests, operation systems, and strategies between Apple and Google. It explains the reasons why Apple and Google changed from friends to rivals. Then during negotiation phases, taking Steve Jobs prospective, how he negotiated with Google and why later he was willing to go for ‘thermonuclear’ litigation war against Google. The lesson from this study includes when the negotiation has failed, the coopetition strategy came to the table. Eventually, Apple and Google desire for negotiation to resolve their patent disputes. 2.1 Conditions in the mobile industry
In 2010, the hardware devices and software applications were going through a major expansion. With ubiquitous internet access, mobile devices with advanced functionality were rapidly gaining on traditional desktop computing as the most popular form of computing, changing the basis for competition throughout the industry. Research firm predicted that mobile phones will surpass PCs as the way most people access the Internet. The mobile devices are made available to anyone with instant internet connectivity. Who needs a desktop or laptop PC when you can check email, listen to music, and watch video 27/4? The mobile devices are good enough