Apple Watch Case Study

Introduction Figure 1: Apple Watch Series 3 (Apple, 2017)

I. What is a Smartwatch?
A smartwatch is a device to be used on the wrist. Although, the difference between a smartwatch and a normal watch is that a smartwatch has touch screen, applications and for Apple Watch Series 3, heart rate tracker and other health features.
II. What is an Apple Watch?
Smart Watch or rather, Apple Watch has been around for quite some time but what is it exactly? Apple Watch is a smartwatch that connects the iPhone to deliver notifications and run applications on it.

III. How did the Apple Watch come about?
Apple Watch was released to the world on the month of September 2014 by Apple’s chief executive, Tim Cook.

Here is the summary of the timeline since
Production Phase
2013
In February, it was rumoured that the engineers of apple had started assembling the product hence implying it is heading into production phase.

In June, Apple had register the word “iWatch” as a trademark in Japan and Russia.
D. Sales Phase
2014
In July, it was in the production at Taiwan and Singapore.

In September, Apple finally releases the Apple Watch. (The Telegraph, 2015)

How do you use an Apple Watch?
The way to use an Apple Watch would be with an iPhone 6 or later with the same cellular service plan.

Step 1: On the iPhone, go to Settings and next, Bluetooth to check whether it is on. Check whether it is also connected to a Wi-Fi or cellular network.

Step 2: Switch on the apple Watch by holding the side button until the Apple logo appears.

Step 3: Place the Apple Watch and IPhone close together until the “Use your iPhone to set up this apple Watch” message appears and click continue.
Step 4: Hold the Apple Watch up to the camera.
Step 5: Set up as new or restore from backup.
Step 6: Sign in with Apple ID, choose your setting, create a passcode and finally wait for the devices to sync.

Who uses Apple Watch? Figure 3: Demographic of Apple Watch Users (Monday Note, June