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Apple Watch Commercial

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I choose the Apple Watch commercial as a contemporary representation of everyday life. It represents the contemporary life well because it is a watch, something that been in existence for a while and is familiar to everyone; but it’s far more than just a watch, it revolutionizes the traditional way that people think of watch. The commercial starts by presenting the physical appearances of Apple Watch, which has the same typical design as its counterparts to include a display and watchband, as well as the innovation of the buttons on the side of the display. Then it goes to the display, which is the main part of the watch that differentiates it from its counterparts. In the beginning, the display serves its basic function and shows time like

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