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Applied Psychology

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Applied Psychology
RESEARCH METHOD IN SOCIAL PSYCHOLOGY

Social Psychology:
The way we perceive ourselves in relation to the rest of the world plays an important role in our choices, behaviours and beliefs. Conversely, the opinions of others also impact our behaviour and the way we view ourselves. Social psychology is a branch of psychology concerned with how social phenomena influence us and how people interact with others. Social psychology is the scientific study of how people's thoughts, feelings, and behaviours are influenced by the actual, imagined, or implied presence of others.

Research Methods:
Psychologists use a number of different technical methods to conduct research on social psychology topics. These methods allow researchers to test hypotheses and theories and look for relationships between different variables. Research in psychology is conducted in broad accord with the standards of the scientific method, encompassing both qualitative ethological and quantitative statistical modalities to generate and evaluate explanatory hypotheses with regard to psychological phenomena.

Experimental Research:
Experimental research is the key to finding causal relationships between variables. In this research, the experimenter at random assigns participants to one of two groups: the control group and the experimental group. The control group receives no action and serves as a baseline. Researchers control the levels of some independent variable in the experimental group and then measure the effects. Because researchers are able to control the independent variables, experimental research can be used to find causal relationships between variables.

The Experimental Process:
Psychologists, like other scientists, utilize the scientific method when conducting an experiment. The scientific method is a set of procedures and principles that guide how scientists develop research questions, collect data, and come to conclusions.
The four basic steps of the process are:
1. Forming a

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