Archetypes of Business Model: Analytical Approach
ARCHTYPES OF BUSINESS MODELS: LOOKING FOR PATTERNS
BY:
SALAU ADEDAMOLA
ABSTRACT
This research incorporated dynamic capability view into the field of business model and proposed an analytical archetype consisting of five interlocking propositions that helps executives as well as researchers gain new insights into the realm of business model competitiveness. The constructs of BM is at the forefront of current business strategy thinking and managers need more advanced models for understanding the relationships between dynamic capabilities they have in hand or must have and business model they work with or should develop. This short essay addressed this need and provided an easy-to-understand approach for dismantling barriers in this context. The study was concluded by stating the managerial implications of the proposed analytical archetype in order to illustrate directions for further conceptual investigation and empirical scrutiny.
INTRODUCTION This topic is all about how the concepts of business models and how organizations build their business models. The two concepts of business model have been undeniably brought to the forefront of business research and the significance of these two are increasingly acknowledged due to the importance of business models in formation and growth of the firms and in competiveness of today’s enterprises. Hence, understanding the dynamics of business model innovation and rendering easy to implement dynamic approaches for making business models easy is now a top priority in executives’ agenda and also a fruitful field of research. Therefore, from a strategic perspective it is assumed that, dynamic capabilities are theoretically highly applicable in business model innovation at least for two interrelated reasons. Firstly dynamic capabilities and business model are conceptually knitted to each other and technically business model is a micro-foundation of firm’s dynamic capabilities and Secondly business
BY:
SALAU ADEDAMOLA
ABSTRACT
This research incorporated dynamic capability view into the field of business model and proposed an analytical archetype consisting of five interlocking propositions that helps executives as well as researchers gain new insights into the realm of business model competitiveness. The constructs of BM is at the forefront of current business strategy thinking and managers need more advanced models for understanding the relationships between dynamic capabilities they have in hand or must have and business model they work with or should develop. This short essay addressed this need and provided an easy-to-understand approach for dismantling barriers in this context. The study was concluded by stating the managerial implications of the proposed analytical archetype in order to illustrate directions for further conceptual investigation and empirical scrutiny.
INTRODUCTION This topic is all about how the concepts of business models and how organizations build their business models. The two concepts of business model have been undeniably brought to the forefront of business research and the significance of these two are increasingly acknowledged due to the importance of business models in formation and growth of the firms and in competiveness of today’s enterprises. Hence, understanding the dynamics of business model innovation and rendering easy to implement dynamic approaches for making business models easy is now a top priority in executives’ agenda and also a fruitful field of research. Therefore, from a strategic perspective it is assumed that, dynamic capabilities are theoretically highly applicable in business model innovation at least for two interrelated reasons. Firstly dynamic capabilities and business model are conceptually knitted to each other and technically business model is a micro-foundation of firm’s dynamic capabilities and Secondly business
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