Strategic Innovation
Strategic Innovation Proposal
Deborah Morrison
OI/466
6/01/2013
Brandon Johnson
Strategic Innovation Proposal
Introduction This paper identifies the problem and unmet opportunities related to Coca-Cola Company. It develops an innovative strategy to address the problem. It used innovative business design model to solve-out the problems and take them as an opportunity for organization. The use of IBDM is effective for the creation of an innovation business product. Following are the different steps of IBDM that helped to find-out problem and opportunity for Coca-Cola to made a strategic decision and become more innovative:
Assessing the Situation
Coca-Cola is the most popular soft-drink company in the world. It provides more than 3500 beverages from diet and regular sparking beverages. In the analysis of Coca-Cola, it is identified that it prefers mostly soft drink products and does not provide health drink products (The Coca-Cola Company, 2011). It affects market of the company because competitors provide health drinks to customers. Coca-Cola provides several beverage products but these do not consider the proper nutrition in the products, so they could affect the health of its customers. Products of Coca-Cola affect the heaths of the customers because they contain low calcium, high protein, high sugar, high acid, and trace mineral deficiencies (LiveStrong.Com, 2012). Customers could require health and balance nutrition products, so company could focus on innovative new products by maintaining good nutrition. Currently, customers are reducing the consumption of junk food and soft drink because they affect the health and fitness of them. It believes to provide healthy products to customers, so they require new health drink product to increase the market share. It is also required to focus on health drinks such as fruit juices, energy drink etc.
Identify Problem/Opportunity
Soft drink includes high sugar, low calcium, high protein and high acid,
Deborah Morrison
OI/466
6/01/2013
Brandon Johnson
Strategic Innovation Proposal
Introduction This paper identifies the problem and unmet opportunities related to Coca-Cola Company. It develops an innovative strategy to address the problem. It used innovative business design model to solve-out the problems and take them as an opportunity for organization. The use of IBDM is effective for the creation of an innovation business product. Following are the different steps of IBDM that helped to find-out problem and opportunity for Coca-Cola to made a strategic decision and become more innovative:
Assessing the Situation
Coca-Cola is the most popular soft-drink company in the world. It provides more than 3500 beverages from diet and regular sparking beverages. In the analysis of Coca-Cola, it is identified that it prefers mostly soft drink products and does not provide health drink products (The Coca-Cola Company, 2011). It affects market of the company because competitors provide health drinks to customers. Coca-Cola provides several beverage products but these do not consider the proper nutrition in the products, so they could affect the health of its customers. Products of Coca-Cola affect the heaths of the customers because they contain low calcium, high protein, high sugar, high acid, and trace mineral deficiencies (LiveStrong.Com, 2012). Customers could require health and balance nutrition products, so company could focus on innovative new products by maintaining good nutrition. Currently, customers are reducing the consumption of junk food and soft drink because they affect the health and fitness of them. It believes to provide healthy products to customers, so they require new health drink product to increase the market share. It is also required to focus on health drinks such as fruit juices, energy drink etc.
Identify Problem/Opportunity
Soft drink includes high sugar, low calcium, high protein and high acid,
References: Behrens, A. (2009) Culture and management in the Americas. USA: Stanford University Press. Retrieved 6/01/2013 Chesbrough, H. (2010) Business Model Innovation: Opportunities and Barriers. Long Range Planning, 43 (2–3), 354–363. Retrieved 6/01/2013 Etro, F. (2007) Competition, innovation, and antitrust: a theory of market leaders and its policy implications. USA: Springer. Retrieved 6/01/2013 iHealthStudio. (2011) 10 Ways Coca Cola and Other Soft Drinks May Affect Your Health. Retrieved 6/01/2013 from 10 Ways Coca Cola and Other Soft Drinks May Affect Your Health from http://news.asiantown.net/news.aspx?id=18217 LiveStrong.Com. (2012) Bad Effects of Coca-Cola. Retrieved 6/01/2013 from http://www.livestrong.com/article/131088-bad-effects-cocacola/ The Coca-Cola Company. (2011). Juice & Juice Drinks. Retrieved 6/01/2013 http://www.thecoca-colacompany.com/brands/juice.html.