Yahoo and Amazon: Building a Competitive Advantage
Running Header: Yahoo and Amazon: Building a Competitive Advantage
student name professor Bus599 Strategic Management date: 1. Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each. Yahoo and Amazon have been seeking to have a competitive advantage for years. Since they were incorporated, the companies have experienced a mix of challenges and success as they strive to gain market share. To start with, Yahoo was established in 1995. Yahoo is one of the global technology companies that compete for the growing number online users in the recent world. The company delivers digital content and experiences on various platforms including mobile devices. Furthermore, the company provides properties and online services. Marketing services is a major business for the company. Generally, the company earns revenues from text-based links to advertisers, search advertising, display advertising, and other essential sources. The company has five core segments that include Search and Market Places, Communications and Communities, Developers and Platform Offerings, Advertise and Publisher offerings and Services, and Media. Lastly, the company has operations in approximately 60 countries. Nonetheless, Amazon was incorporated in 1995. It offers online retailing services to customers across the world. Amazon focuses on convenience, selection, and price. In addition to the direct retailing services, the company allows other small and medium sized businesses to sell their products through the company’s websites. The customers and business are able to complete their orders and transactions in Amazon’s websites. Other individuals such as authors, musicians, and filmmakers are also able to sell their products using the same platform. Millions of products are offered through the website. The website may be accessed through PCs, and even mobile applications. The core segments of the company include the
student name professor Bus599 Strategic Management date: 1. Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each. Yahoo and Amazon have been seeking to have a competitive advantage for years. Since they were incorporated, the companies have experienced a mix of challenges and success as they strive to gain market share. To start with, Yahoo was established in 1995. Yahoo is one of the global technology companies that compete for the growing number online users in the recent world. The company delivers digital content and experiences on various platforms including mobile devices. Furthermore, the company provides properties and online services. Marketing services is a major business for the company. Generally, the company earns revenues from text-based links to advertisers, search advertising, display advertising, and other essential sources. The company has five core segments that include Search and Market Places, Communications and Communities, Developers and Platform Offerings, Advertise and Publisher offerings and Services, and Media. Lastly, the company has operations in approximately 60 countries. Nonetheless, Amazon was incorporated in 1995. It offers online retailing services to customers across the world. Amazon focuses on convenience, selection, and price. In addition to the direct retailing services, the company allows other small and medium sized businesses to sell their products through the company’s websites. The customers and business are able to complete their orders and transactions in Amazon’s websites. Other individuals such as authors, musicians, and filmmakers are also able to sell their products using the same platform. Millions of products are offered through the website. The website may be accessed through PCs, and even mobile applications. The core segments of the company include the
References: Amit, R. &. (2012). Creating value through business model innovation. MIT Sloan Management Review, 53(3), 41-49. Coulson-Thomas, C. (2013). Implementing strategies and policies. , . Strategic Direction, 29(3), 33-35. doi:doi:10.1108/02580541311304643 Hill, C. &. (2013). Strategic management: An integrated approach (10th ed.). Independence, KY: Cengage. Mellat-Parast, M. (2013). Supply chain quality management. International Journal of Quality & Reliability Management, 30(5), 511-529. doi:10.1108/02656711311315495