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Cultural Diversity 101

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Cultural Diversity 101
Assignment 1: Yahoo and Amazon: Building a Competitive Advantage

Abstract:

In this assignment, Amazon.com and Yahoo.com 's history will be described along with determining the core of both businesses. Next, the key strategic differences that have impacted the relative success of both Amazon.com and Yahoo.com will be determined. After determining the differences, I will compare and contrast the approach to strategic planning that each company has pursued in order to achieve a competitive advantage. Next, I will analyze the manner in which each company 's distinctive competencies help to shape the strategies that each company pursues. Last but not least, there will be a recommendation of one functional level strategy for each company which will prescribe the essential ways in which each company may achieve superior efficiency, quality, innovation, and customer responsiveness.

Another way to look at it would be that a user reads about the newest, coolest widget on Yahoo, researches about it on Google, while clicking on a few ads there, buys the product on Amazon,

Amazon Amazon.com is one of the largest e-commerce stores.

Yahoo Yahoo is a search engine, subject directory and web portal. Yahoo.com is a website that inspires and entertain users. Yahoo provides good search results powered by their own search engine database, along with many other Yahoo search options (Yahoo Reference Search and Ultimate Yahoo Search List). Users can search the web, send & receive email, share photo, catch up on worldly news, and check the weather, stock quote & sports scores, etc. Yahoo is known for it excessive amount of content. Yahoo also provides a directory of World Wide Web sites organized in a hierarchy of topic categories. Yahoo is one of the oldest and largest directories on the Web. Yahoo as a company is headquartered in Sunnyvale, California. The company has offices in 25


References: Hierarchical Levels of Strategy. (2010, January 1).Hierarchical Levels of Strategy. Retrieved April 27, 2014, from http://www.quickmba.com/strategy/levels/ The three survivors. (2008, June 21). The Economist. Retrieved April 27, 2014, from http://www.economist.com/node/11580247
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