Strategy, Process, Product, and Services
Strategy, Process, Product, and Services Learning Team B has chosen to use the organization of Coca-Cola to evaluate the impact innovation and creativity can have. With this being such a large company, their marketing team has a vast array of possibilities to look into. Team B has chosen one of Coca-Cola’s current projects which is the company’s strategy of diving into the health conscious consumer. Along with this current marketing plan, another possible consideration of this organization that we believe Coca-Cola will want to look further into is the growing demand for coffee based products.
Evaluation of Organizational Strategy and Processes
Coca-Cola possessing the finances to do so looked in a few directions first, before focusing its marketing team on one major project. First they already had a list of products that they give a greater financial backing toward as these products have proven their success. Then to lead the way they focused on one thing and that would be obesity. America is currently going through a crisis; people are looking for ways to say that they are at least trying to be healthy. Diet sodas have been proven not to fall in the health category. So Coca-Cola chooses to focus much attention on their Dasani, Glaceau Vitamin Water, Smart Water, and Coke Zero. America is bent in a health crisis and Coke stands to continue making billions from it. Knowing the image of Coke as fun and classic, being shown as a healthy product has not been one of Coca-Cola’s main focuses. The creative thinker of Cokes’ marketing team’s organizational strategy involves the process of promoting their version of health through their products Dasani, Glaceau Vitamin Water, Smart Water (Energy Brand) and Coke Zero. Doing this the company can stay true to their traditional consumers while still gaining potential new ones with an opposite way of thinking although both sides still showing loyalty to Coca-Cola. Coke has done target promoting in the urban
Evaluation of Organizational Strategy and Processes
Coca-Cola possessing the finances to do so looked in a few directions first, before focusing its marketing team on one major project. First they already had a list of products that they give a greater financial backing toward as these products have proven their success. Then to lead the way they focused on one thing and that would be obesity. America is currently going through a crisis; people are looking for ways to say that they are at least trying to be healthy. Diet sodas have been proven not to fall in the health category. So Coca-Cola chooses to focus much attention on their Dasani, Glaceau Vitamin Water, Smart Water, and Coke Zero. America is bent in a health crisis and Coke stands to continue making billions from it. Knowing the image of Coke as fun and classic, being shown as a healthy product has not been one of Coca-Cola’s main focuses. The creative thinker of Cokes’ marketing team’s organizational strategy involves the process of promoting their version of health through their products Dasani, Glaceau Vitamin Water, Smart Water (Energy Brand) and Coke Zero. Doing this the company can stay true to their traditional consumers while still gaining potential new ones with an opposite way of thinking although both sides still showing loyalty to Coca-Cola. Coke has done target promoting in the urban
References: Haffner, R. (2011). Innovative Beverages Find Success. Touting creative flavors and interesting nutrients, colorful new beverages show growth in niche markets. Retrieved September 4, 2011, from http://www.preparedfoods.com/articles/innovative-beverages-find-success Stamm, B. (2003). Managing Innovation, Design, and Creativity. (1st ed.). John Wiley & Sons, Ltd. Starbucks. (2011). Hoover’s Company Profiles. Retrieved on September 2, 2011, from http://www.answers.com/topic/starbucks-corporation