The first rhetorical technique Beal is using it pathos. He is trying to get to the readers emotions. The text both begins and end on the subject of September 11. Beal states, “In the immediate wake of the September 11 tragedies, however, I wondered whether the monsters might go into hiding along with irony” (1). September 11 is something that easily gets people’s attention and most people are able to relate to. That day people made monsters out of the people behind the attack.
Beal also use ethos in his text. This is to seem credible. “Last spring I taught a new course called “Religion and Horror”” (2). In this sentence he is telling the readers that he knows a lot at about the subject, actually he know so much that he thought a class on it. It makes the readers relate to the writer and the arguments he makes. In a text like Beal’s, when you want to argue an opinion, it is important to establish credibility. Logos is the third rhetorical technique Beal is presenting. Beal used logos when he said “Thirteen Ghosts was a top seller during the weekend of October 26-28, grossing more that $15-million in its first three days, while the top move for the previous weekend was From Hell, which made nearly $21-million in its first days” (1). The use of logos is to present