As a U.S. firm looking to expand our business in Argentina, businesses must know the cultural aspects of the country being pursued. Argentina has its very own customs in the households and in public, but businesswise, most of the customs and norms are the same as the United States. The main language spoken here in this country is Spanish, and English is being learned as a second language. As an U.S. firm traveling to this country, learning Spanish as a second language to maintain a successful business in Argentina is a must. Learning Spanish will show Argentina businesses and their leaders that time was taken out to learn their language to communicate. Business leaders in Argentina depend on establishing and maintaining a great, personal relationship in order for businesses to compete and flourish in the economy. Just like a U.S. business, firms need good relationships with other business leaders or other firms to keep their own business flowing and producing goods or services. Argentine customs with holding business conversations are right in tune with U.S. business meetings or conversations. The greetings, handshakes, eye contact, punctuality, and the ability to maintain a non-business conversation can “make or break” any firm looking to do business here. There are two very important facts that this U.S. firm should know about Argentine conversations. The first is a title; way you address someone is extremely important. Argentinians may find it disrespectful if you don’t address elderly correctly, or people in their careers or professions in the correct manner. The second fact that must be known is the history of Argentina. Business leaders like
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