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Arguement Essay Sagmeister

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Arguement Essay Sagmeister
Stefan Sagmeister is a designer who has been following his instinct and intuition to the fullest, having gained recognition for his unique, and often provocative, visual explorations. It’s possibly his very personal and almost self-centric way to design that leads to his original approach. On May 31, 19 years after starting his NYC studio he once again surprised the crowds with renaming to Sagmeister & Walsh in a ‘trademark’ Sagmeister fashion – naked in the studio.
A bit of history. When the Austrian-born Sagmeister moved to New York, he made it his mission to work for the legendary designer Tibor Kalman (1949-1999), at M&Co before starting his own studio in 1994. Sagmeister inc. Kalman, one of the two names that changed graphic design in the 80’s—as AIGA proclaims—was well respected for his social responsibility polemic and then as the editor-in-chief of Colors magazine.
Sagmeister earned Grammys for his iconic music packaging art (see his David Byrne CD covers). With his poster designs for the AIGA, as well as a slew of heralded personal projects, it’s safe to say that his status as a design superstar has been cemented. He also obtained a Lucky Strike Designer Award in 2009. There are two published monographs on his work, “Things i have learned in my life so far” (2008) and “Sagmeister, Made You Look” (2001) that are often found on designer’s bookshelves.
He’s also known for taking yearlong sabbaticals every seven years out of studio, which is obviously good for creativity and well being (if one can afford it).

For the 1999 poster for his AIGA detroit lecture Stefan asked his intern Martin to cut out the lettering on his skin. If you want to be original you must be able to take the pain. Photography: Tom Schierlitz

The Grammy award-winning design of this album features happy, angry, sad and content David Byrne dolls.
He advocates keeping it simple, which he believes has huge benefits and routinely takes a sabbatical break every seven years to

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