Eye contact, either direct or averted, sends many messages which can be portrayed differently depending on the culture of the receiver of the information. In Western societies, a person with direct eye contact holds the receivers attention and comes across as honest and reliable (Akechi, Senju, Uibo, Kikuchi, Hasegawa, & Hietanen, 2013). While an averted gaze moves the receiver’s attention to the location or object it may be considered as portraying dishonesty or lack of interest (Eunson 2013). In cultures such as Navajo and Kenyan it is a sign of respect to avoid eye contact, especially with elders (Martin & Nakayama 2011). In America however, eye contact is highly valued and takes place in majority, if not all, of face to face communication (Samovar, Porter & McDaniel 2010). In a business context,
References: Akechi, H., Senju, A., Uibo, H., Kikuchi, Y., Hasegawa, T. & Hietanen, J.K. 2013, ‘Attention to Eye Contact in the West and East: Autonomic Responses and Evaluative Ratings’, PLoS One, vol. 8, no. 3. Eunson, B 2013, Communicating in the 21st Century, 3rd edn, John Wiley & Sons, Australia. Martin, J, & Nakayama, T, 2011, Experiencing Intercultural Communication, 4th edn, McGraw-Hill, New York. Samovar, L, Porter, R, & McDaniel, E 2010, Communication Between Cultures, 7th edn, Wadsworth, Boston. Morris, D 2002, People Watching: The Desmond Morris Guide to Body Language, Vintage, London.