After
deciding on your thesis and choosing your readings, you will now be ready to write you index cards by summarizing, paraphrasing and quoting
(Portfolio item 3).
Synthesizing
(will be further explained in week 8)
Your
index cards will later be organized in a way to form the bigger picture. This is what we call ‘Synthesis’. It is the process of arranging the different pieces to create a mosaic and give it a personal meaning. This will be explained later in details. Look
at the coming ‘Pro-counter’ chart to see the overall points of the argument.
Pro-Counter Chart
Make
sure that you keep a record of the in-text and full citation of each point.
Different Outlines for argumentative essay
The ENG 201 recommended
Model (5-paragraph essay)
Introduction
(containing thesis
statement)
Counter argument + refutation
Pro argument 1 + support
Pro-argument 2 + support
Conclusion
Components of argumentative essay Let’s
go through the components of the argument essay in details.
Please note that the same essay explained in this PPT can be found in Booklet pp. 54-59
1- Introduction
ADVERTISING MANIPULATES VIEWERS
In the simplest form, advertising can be defined as a kind of message or message transmission that is designed to promote a product, service, or an idea.
Today this basic marketing strategy has become a natural part of our daily life. Considering that the $ 20 billion spent on advertisements in 1979 had drastically risen to $120 billion in 1999 and that in the course of a lifetime, one will see about three years worth of advertisements on television and approximately 3,000 ads per day, a person may easily acknowledge the impact of advertising
(DiChiara, 2008, para. 3).
Nonetheless, as Giselle Touzard (2008) explains, advertising, which originally intended to be a source of information for people on the availability of products, “has developed into an industry that