Argumentative Essay on the Power of Large Companies Versus Small Family Businesses
Table of contents 1. Introduction……………………………………………………………………………….1
2. Main body…………………………………………………………………………………1 3.1. Who is Frankies?.............................................................................................. 1 3.2. Who is Woolworths?..................................................................................... 1-2 3.3. Cause………………………………………………………………………………… 2 3.4. Effect…………………………………………………………………………………. 2 3.5. Positive aspects…………………………………………………………………….. 3 3.6. Negative aspects……………………………………………………………………. 3 3.7. Sequence of Events………………………………………………………………… 3 3.8. Extension…………………………………………………………………………….. 4
3. Conclusion………………………………………………………………………………... 4
4. Bibliography………………………………………………………………………………. 5
the power of large companies versus small family businesses
1. Introduction
The dispute started in December 2010 when Frankies submitted a complaint to the ASA (The advertising standards authority) that Woolworths committed plagiarism towards Frankie’s products. Frankies had all the right to protect their products to the fullest of their potential.
2. Main body
3.1. Who is Frankie’s:
Frankies is a small family business established in 2006 on a small farm in the Midlands of KwaZulu-Natal. They are believed to be widely acknowledged for their creative products and retro packaging. Frankies products are known for the vintage-inspired woman that appears in different outfits and poses on every bottle. They are known by their GOOD OLD FASHIONED slogan that they use in their advertisements. Clear Cream Soda, Cloudy Lemonade, Cinnamon Cola and Root Beer are all representing flavours of Frankies. Frankies products have always been the same.
3.2. Who is Woolworths:
Woolworths is a large company. They are known worldwide for their organic products and the quality of the products they produce. They have used the nostalgic or vintage design concept for a couple
2. Main body…………………………………………………………………………………1 3.1. Who is Frankies?.............................................................................................. 1 3.2. Who is Woolworths?..................................................................................... 1-2 3.3. Cause………………………………………………………………………………… 2 3.4. Effect…………………………………………………………………………………. 2 3.5. Positive aspects…………………………………………………………………….. 3 3.6. Negative aspects……………………………………………………………………. 3 3.7. Sequence of Events………………………………………………………………… 3 3.8. Extension…………………………………………………………………………….. 4
3. Conclusion………………………………………………………………………………... 4
4. Bibliography………………………………………………………………………………. 5
the power of large companies versus small family businesses
1. Introduction
The dispute started in December 2010 when Frankies submitted a complaint to the ASA (The advertising standards authority) that Woolworths committed plagiarism towards Frankie’s products. Frankies had all the right to protect their products to the fullest of their potential.
2. Main body
3.1. Who is Frankie’s:
Frankies is a small family business established in 2006 on a small farm in the Midlands of KwaZulu-Natal. They are believed to be widely acknowledged for their creative products and retro packaging. Frankies products are known for the vintage-inspired woman that appears in different outfits and poses on every bottle. They are known by their GOOD OLD FASHIONED slogan that they use in their advertisements. Clear Cream Soda, Cloudy Lemonade, Cinnamon Cola and Root Beer are all representing flavours of Frankies. Frankies products have always been the same.
3.2. Who is Woolworths:
Woolworths is a large company. They are known worldwide for their organic products and the quality of the products they produce. They have used the nostalgic or vintage design concept for a couple
Bibliography: Opinion desk, 2012. Woolworths vs Frankies analysis http://www.adfocus.co.za/?p=5978 [Accessed 2 March 2012] Bizcommunity, 2011. Family business takes on Woolworths over alleged imitation products http://www.bizcommunity.com/Print.aspx?l=196&c=469&ct=1&ci=68793 [Accessed 21 February 2012]