Addresses the effectiveness of the text in delivering its message
“Rhetoric”
1 The art of speaking or writing effectively: as a : the study of principles and rules of composition formulated by critics of ancient times b : the study of writing or speaking as a means of communication or persuasion
2 a : skill in the effective use of speech b : a type or mode of language or speech
“Rhetoric.” Merriam-Webster. m-w.com. Encyclopaedia Britannica. 2012. Web. 20 Dec. 2012.
From “Aristotle’s Rhetoric.” Stanford Encyclopedia of Philosophy.
The Definition of Rhetoric
Aristotle defines the rhetorician as someone who is always able to see what is persuasive (Topics VI.12, 149b25). …show more content…
(Johnson-Sheehan and Paine153-154)
See Fig. (144): Order may vary: Note points that are included. See above.
5.4 Rhetorical Analysis: The Process of Analyzing a Text
Identify text to be analyzed
Highlight the use of logos, pathos, ethos (Identify examples of each; consider effectiveness)
Identify specific text that illustrates or is an example of how the text uses a particular appeal or device.
To introduce examples of specific text into rhetorical analysis, see discussion of “signal phrase” (Hacker and Sommers 382-384, 364-365). See 5.5 Signal Phrase Summarize the text: main idea and key points.
Note the specifics for advertisements for critique: unique qualities, typical features, differences compared to the typical (158).
Research context: author, context, determine how others react (See: historical context)
Is there information that will help in evaluating the effectiveness of the text?
If so, identify what about the context is important to understanding and evaluating the text
compelling events, purpose, importance who wrote or presented: person or