Arli Cherrier, And Tjiptono's God Blesses Those Who Wear Prad Article Analysis
Comment on Arli, Cherrier, and Tjiptono’s “God blesses those who wear Prada: Exploring the impact of religiousness on attitudes toward luxury among the youth of Indonesia”: Not against materialism.
Introduction
Most religious teachings suggest that materialism is one of the root of evil. Materialism is often linking toward God blessing and gifting of worldly material possessions. Nevertheless, religiosity suggest ways to detach from worldly possessions, meanwhile, materialism tend to fulfil consumption desire and possessions. Luxury goods are often considered as fulfilling possessions status and attachment to worldly desire, therefore, it seems against the concept of religiousness.
Many studies indicate that goods especially luxury goods have become our new gods and the way …show more content…
It’s fair to say that based on the characteristic of the attitude that one attitude only has positive relation with one religiousness. The writer absolutely agreed with the pair of each. Intrinsic religiousness which tend to live according to ways of religion related with affective attitude because both according to positive emotional and deep personal vibes (e.g. peace). Also, extrinsic religiousness which tend to influenced by society related with self-presentation because both looking for retain social approval. According to relatedness of religion-attitude and purchase intention, writer slightly disagree because there is no correlation between causal intrinsic religiosity with the purchase intention and the effect could categorize as inconsistent mediation. Moreover, it could bring internal conflict in personal though on intrinsic and luxury. Extrinsic religiosity likely potential toward purchase luxury because tends to show brand as tool to achieve social status and public consumption in society, on goals to retain social
Introduction
Most religious teachings suggest that materialism is one of the root of evil. Materialism is often linking toward God blessing and gifting of worldly material possessions. Nevertheless, religiosity suggest ways to detach from worldly possessions, meanwhile, materialism tend to fulfil consumption desire and possessions. Luxury goods are often considered as fulfilling possessions status and attachment to worldly desire, therefore, it seems against the concept of religiousness.
Many studies indicate that goods especially luxury goods have become our new gods and the way …show more content…
It’s fair to say that based on the characteristic of the attitude that one attitude only has positive relation with one religiousness. The writer absolutely agreed with the pair of each. Intrinsic religiousness which tend to live according to ways of religion related with affective attitude because both according to positive emotional and deep personal vibes (e.g. peace). Also, extrinsic religiousness which tend to influenced by society related with self-presentation because both looking for retain social approval. According to relatedness of religion-attitude and purchase intention, writer slightly disagree because there is no correlation between causal intrinsic religiosity with the purchase intention and the effect could categorize as inconsistent mediation. Moreover, it could bring internal conflict in personal though on intrinsic and luxury. Extrinsic religiosity likely potential toward purchase luxury because tends to show brand as tool to achieve social status and public consumption in society, on goals to retain social