Armani - Paper
Table of Contents:
The UK Telecommunication Market Industry Analysis___________________1
PESTEL Analysis of the Industry_____________________________________1 * Political factors ______________________________________________1 * Economic factors_____________________________________________1 * Social factors ________________________________________________2 * Technological factors _________________________________________2 * Environmental factors ________________________________________2 * Legal factors ________________________________________________3
Porter Five Forces: Fixed-line Telephone Industry ______________________3 * The threat of the entry of new competitors _______________________3 * The threat of substitute products or services _____________________3 * The bargaining power of customers _____________________________3 * The bargaining power of suppliers_________________________________ ____4 * The intensity of competitive rivalry _____________________________4
Porter Five Forces: Mobile Phone Industry_____________________________4 * The threat of the entry of new competitors _______________________4 * The threat of substitute products or services _____________________4 * The bargaining power of customers _____________________________5 * The bargaining power of suppliers _____________________________________5 * The intensity of competitive rivalry _____________________________5
Porter Five Forces: broadband Industry ______________________________ 6 * The threat of the entry of new competitors ______________________6 * The threat of substitute products or services _____________________6 * The bargaining power of customers ____________________________6 * The bargaining power of suppliers ____________________________________6 * The intensity of competitive rivalry ____________________________6
Vodafone UK _____________________________________________________7
The UK Telecommunication Market Industry Analysis___________________1
PESTEL Analysis of the Industry_____________________________________1 * Political factors ______________________________________________1 * Economic factors_____________________________________________1 * Social factors ________________________________________________2 * Technological factors _________________________________________2 * Environmental factors ________________________________________2 * Legal factors ________________________________________________3
Porter Five Forces: Fixed-line Telephone Industry ______________________3 * The threat of the entry of new competitors _______________________3 * The threat of substitute products or services _____________________3 * The bargaining power of customers _____________________________3 * The bargaining power of suppliers_________________________________ ____4 * The intensity of competitive rivalry _____________________________4
Porter Five Forces: Mobile Phone Industry_____________________________4 * The threat of the entry of new competitors _______________________4 * The threat of substitute products or services _____________________4 * The bargaining power of customers _____________________________5 * The bargaining power of suppliers _____________________________________5 * The intensity of competitive rivalry _____________________________5
Porter Five Forces: broadband Industry ______________________________ 6 * The threat of the entry of new competitors ______________________6 * The threat of substitute products or services _____________________6 * The bargaining power of customers ____________________________6 * The bargaining power of suppliers ____________________________________6 * The intensity of competitive rivalry ____________________________6
Vodafone UK _____________________________________________________7
References: * Environmental factors According to Gruber (2003), the telecommunications industry is a fast growing industry that has become one of the major contributors in the mobile phones industry G.Jayalakshmi. (2009). Crm and the telecom sector. Retrieved June 17, 2011 from http://www.articlesbase.com/marketing-articles/crm-and-the-telecom-sector-821599 Gallacci, L Ivy Thesis. (2011). the Critical factors of the telecommunication industry in the UK– A case dissertation of 02. Liao, S.-L., Shen, Y.-C., & Chu , C.-H Telecoms Market Research. (2008). UK mobile operator subscriber data, statistics and market share 4Q 2006 - 1Q 2008. Retrieved 2011 йил 17-JUne from http://www.telecomsmarketresearch.com/resources/UK_Mobile_Operator_Subscriber_Statistics.shtml