Telefónica is a multinational broadband and telecommunications company, that is mainly present in the United States, South America, and Europe. Since its creation in Spain in 1924, Telefónica has grown into the 5th largest mobile network provider in the world. The most prominent services that Telefónica offers include fixed and mobile telephony, Internet services, and digital television. While Telefónica offers a variety of services, the industry that it is most closely correlated with is the telecommunications Industry.
Industry Overview
The global telecommunications industry is the foremost provider of the global network: a vast, interconnected web of devices that puts individuals in touch with one another, whether by landline telephones, mobile telephones, or the Internet. Because the telecommunications industry is so integral to our society, it has seen significant growth throughout the past decade, growing at an average rate of 5% for the past five years. Currently, the industry generates an average of $1.5 trillion in revenue globally, and is projected to grow to $2.3 trillion over the next five years, at a rate of 8.2% per year. To better understand the industry, this report will focus on a few key factors: key economic drivers of the industry, threat of new entrants, bargaining power of suppliers and consumers, and the industry concentration and fierceness of competition. Key Economic Drivers:
Emerging Markets: The most prominent driver of growth in the global telecommunications industry is the rate at which emerging markets are creating demand for connectivity. Despite decreasing growth in already-developed countries, the number of subscribers in emerging markets has skyrocketed. As expected, the most influential countries that have created this demand include Brazil, Russia, India, and China (BRIC). In the coming years, these countries will provide substantial