Art Studies
Jemaine Era M. Feraren
2013-00395
Art Studies 1 THW-2
Professor Marilyn R. Canta, PhD
4 November 2014
Public Art: Advertisement and Graffiti
Public space is a place for myriad “voices”. It is a person’s choice if he or she will give attention to a public art. It is based on her taste of perception. What is more eye-catching, receives more feedbacks and what is more controversial receives more criticisms. Two of the widest known public art is advertising and graffiti. It is known that the latter is profane in nature which is not always the case. A common ground of the two is that it is made known to the public. The public that will either patronize or antagonize.
Advertising in Philippines is very prominent. One can see advertisement every day of his or her life. There are advertisements in the world of media, internet, city roads, markets, and many more. We have moved on to the aesthetisation of commodities, and consequently a world in which the promise made by the seller turns people with a preference for instant gratification.
Advertisements are addressed to consumers. Consumers who buy not just the product but also a way of life. The
A controversial advertisement advertisement itself is the object of aesthetisation. released in Philippines.
Advertisements are made to please its audience. An advertisement may it be business, political, or ideological is a form of art communication that is meant to persuade or manipulate a viewer to take his or her action in favor of the advertisement. Graffiti, however, is not entirely a different story from a different world. Graffiti is done almost exclusively illegally. At the eyes of authorities, it is illegal. But at the artist’s, it is art that has something to tell. Like advertisements, it communicates with an audience. The audience here in graffiti is anyone. Anyone who has passed-by an alley with innate writings on walls is already an audience. Artists of these works chose to be concealed. It is their works they want to
2013-00395
Art Studies 1 THW-2
Professor Marilyn R. Canta, PhD
4 November 2014
Public Art: Advertisement and Graffiti
Public space is a place for myriad “voices”. It is a person’s choice if he or she will give attention to a public art. It is based on her taste of perception. What is more eye-catching, receives more feedbacks and what is more controversial receives more criticisms. Two of the widest known public art is advertising and graffiti. It is known that the latter is profane in nature which is not always the case. A common ground of the two is that it is made known to the public. The public that will either patronize or antagonize.
Advertising in Philippines is very prominent. One can see advertisement every day of his or her life. There are advertisements in the world of media, internet, city roads, markets, and many more. We have moved on to the aesthetisation of commodities, and consequently a world in which the promise made by the seller turns people with a preference for instant gratification.
Advertisements are addressed to consumers. Consumers who buy not just the product but also a way of life. The
A controversial advertisement advertisement itself is the object of aesthetisation. released in Philippines.
Advertisements are made to please its audience. An advertisement may it be business, political, or ideological is a form of art communication that is meant to persuade or manipulate a viewer to take his or her action in favor of the advertisement. Graffiti, however, is not entirely a different story from a different world. Graffiti is done almost exclusively illegally. At the eyes of authorities, it is illegal. But at the artist’s, it is art that has something to tell. Like advertisements, it communicates with an audience. The audience here in graffiti is anyone. Anyone who has passed-by an alley with innate writings on walls is already an audience. Artists of these works chose to be concealed. It is their works they want to
Cited: Eisinger, Dale. “The 25 Best Performance Art Pieces of All Time.” Complex. Complex Media Inc., 2013 Kataras, Alex. “Advertising, Propaganda, and Graffiti Art.” MA thesis Saint Martin 's, London UK, 2006 “Conceptual Art: Performance into Art.” MoMALearning. Moma, n.d. Web. 2 Nov. 2014. “Carolee Schneemann: Interior Scroll, 1975.” Carolee Schneemann. n.p., n.d. Web. 2 Nov. 2014. YouTube. YouTube, 22 Nov. 2010. Web. 2 Nov. 2014. “Installtion Art.” Visual Arts Encyclopedia. visual-arts-cork.com, n.d. Web. 2 Nov. 2014. “Investigating Identity: The Body in Art.” MoMALearning. Moma, n.d. Web. 2 Nov. 2014. “The Art of Sculpture.” Visual Arts Encyclopedia. visual-arts-cork.com, n.d. Web. 2 Nov. 2014. “TateShots: Kusama 's Obliteration Room.” Tate. Tate, 2012. Web. 2 Nov. 2014.