Arts Administration - Managing the Arts Presentation
New York University SCPS – Arts and Humanities
X03.9740 – Arts Administration Summer Intensive 2013 – Managing the Arts
Instructor: Amy Fiore
Student Name: Yasmin Martins Silva
TAKE-HOME EXAMINATION
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ANSWERS
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#1: The organization chosen is the Guggenheim Museum in NYC. The Mission Statement is very clear and concise:
“The mission of the Solomon R. Guggenheim Foundation is to promote the understanding and appreciation of art, architecture, and other manifestations of visual culture, primarily of the modern and contemporary periods, and to collect, conserve, and study the art of our time. The Foundation realizes this mission through exceptional exhibitions, education programs, research initiatives, and publications, and strives to engage and educate an increasingly diverse international audience through its unique network of museums and cultural partnerships.”
(1) The mission reflects and defines the organization, it is very clear and it shows commitment to it.
(2) The mission is specific about its work and audience when it answer the implicit questions: “to do what?” and “for whom?”
(3) It can be perfectly directed at Guggenheim’s targeted audiences and donors who don’t have any idea what the organization is about.
Below is an attempt to shorten the mission without losing its meaning:
“Our mission is to understand and promote the manifestations of visual culture by collecting, conserving and studying modern and contemporary art. We realize this mission through exceptional exhibitions, educational programs, research initiatives and publications that help engage and educate an international audience through the networking of museums and cultural partnerships.”
#2: An ideal board member would be someone with: (1) vested interest on the organization; (2) that respects its bylaws; (3) that have a great dynamic with the staff; (4) that
X03.9740 – Arts Administration Summer Intensive 2013 – Managing the Arts
Instructor: Amy Fiore
Student Name: Yasmin Martins Silva
TAKE-HOME EXAMINATION
-------------------------------------------------
ANSWERS
-------------------------------------------------
#1: The organization chosen is the Guggenheim Museum in NYC. The Mission Statement is very clear and concise:
“The mission of the Solomon R. Guggenheim Foundation is to promote the understanding and appreciation of art, architecture, and other manifestations of visual culture, primarily of the modern and contemporary periods, and to collect, conserve, and study the art of our time. The Foundation realizes this mission through exceptional exhibitions, education programs, research initiatives, and publications, and strives to engage and educate an increasingly diverse international audience through its unique network of museums and cultural partnerships.”
(1) The mission reflects and defines the organization, it is very clear and it shows commitment to it.
(2) The mission is specific about its work and audience when it answer the implicit questions: “to do what?” and “for whom?”
(3) It can be perfectly directed at Guggenheim’s targeted audiences and donors who don’t have any idea what the organization is about.
Below is an attempt to shorten the mission without losing its meaning:
“Our mission is to understand and promote the manifestations of visual culture by collecting, conserving and studying modern and contemporary art. We realize this mission through exceptional exhibitions, educational programs, research initiatives and publications that help engage and educate an international audience through the networking of museums and cultural partnerships.”
#2: An ideal board member would be someone with: (1) vested interest on the organization; (2) that respects its bylaws; (3) that have a great dynamic with the staff; (4) that