AS Media Analysis of representation and ideologies of Skyfall
In this essay, I will be analysing the Bond film, Skyfall. I believe that the primary audience for this film is males aged between 15 and 80 because the younger audience will aspire to be like Bond and the older generations will relate to the films and become nostalgic as they most likely watched the earlier Bond films. But I believe that the secondary audience is females of the same age. This is because the younger women may watch the film for either Daniel Craig’s aesthetics, or because there are important female figures within the film that are empowering for younger girls. On the terms of the socio-economic scale, I think that people that are A’s, B’s, C’s and D’s are the most likely audience for this film, and not E’s because people who are in this group don’t necessarily want to watch a film about upper class people, and any class can watch the film. In terms of the Young and Rubican theory, I think that The Resigned and The Mainstream would be a main audience because The Resigned love nostalgia and The Mainstream like to follow the crowd.
In terms of the Hypodermic Needle Effect, the message portrayed about terrorism is that it’s dangerous and sometimes the terrorists aren’t the people you’d expect to be a terrorist, for example in Skyfall, the terrorist is Silva, and he’s an ex-MI6 agent who mainly wanted revenge on M, who he saw as a mother and a leader who turned on him. Also, it also tells us that terrorism is sometimes very hard to intercept and avoid, and that the motives are sometimes surprising.
I think that an active audience would react to cyberterrorism by being thinking that maybe Silva wasn’t being completely evil and that he was just hurt and not thinking very clearly because he was obsessed with the concept of revenge.
Regarding the Audience Reception Model, I think that the ‘Preferred’ reading is that the film is very patriotic and for England and a good representation of England and how we work. The ‘Negotiated’ reading is that it may be
In terms of the Hypodermic Needle Effect, the message portrayed about terrorism is that it’s dangerous and sometimes the terrorists aren’t the people you’d expect to be a terrorist, for example in Skyfall, the terrorist is Silva, and he’s an ex-MI6 agent who mainly wanted revenge on M, who he saw as a mother and a leader who turned on him. Also, it also tells us that terrorism is sometimes very hard to intercept and avoid, and that the motives are sometimes surprising.
I think that an active audience would react to cyberterrorism by being thinking that maybe Silva wasn’t being completely evil and that he was just hurt and not thinking very clearly because he was obsessed with the concept of revenge.
Regarding the Audience Reception Model, I think that the ‘Preferred’ reading is that the film is very patriotic and for England and a good representation of England and how we work. The ‘Negotiated’ reading is that it may be