Asian Apple Strategy
Analysis for Apple’s Asian Strategies
Introduction
The increasing attractive Asia Pacific digital product market provides Apple with a new battlefield for its expansion, especially in Mac computer and iPhone. The company owns one of the top brand names in technology worldwide with 54% of their profits coming from foreign markets (Apple Annual Report, 2006). Furthermore, Apple was able to win an important place as the fashion of the market took place. Since, Apple image is also related to its great design, high technology, high quality and cool attitude. So, the consumers started to asked the market to fulfill trendy based desires, and Apple was accurate to place its image and identity correlated to this marketing opportunities in Asia Pacific.
Apple Company profile
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne in the 1970s, Apple has expanded from computer maker to include consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Apple was even one of the top PC manufacturers during the 1980s and early 1990s, apple’s operation system Macintosh could match the share of Windows, the hardware Mac was also rival of IBM since their technical advantages in the R&D, yet the unreasonable marketing strategies led their wane at the end of the century. The declining tendency was not changed until CEO Steve Jobs was developing a new strategy for apple in 2002. He has focused on integrating platform for a range of digital products like computers, operational software, mobile phones, portable digital music and related accessories. (Bernard 2004)
The nature of technology market is one of the most non-stop growing changing market, and as Steve Jobs said in a conference: “One product can change the whole market” (Business Week, 2006) The booming sales of iPod drag apple back to the spotlight. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro)
Introduction
The increasing attractive Asia Pacific digital product market provides Apple with a new battlefield for its expansion, especially in Mac computer and iPhone. The company owns one of the top brand names in technology worldwide with 54% of their profits coming from foreign markets (Apple Annual Report, 2006). Furthermore, Apple was able to win an important place as the fashion of the market took place. Since, Apple image is also related to its great design, high technology, high quality and cool attitude. So, the consumers started to asked the market to fulfill trendy based desires, and Apple was accurate to place its image and identity correlated to this marketing opportunities in Asia Pacific.
Apple Company profile
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne in the 1970s, Apple has expanded from computer maker to include consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Apple was even one of the top PC manufacturers during the 1980s and early 1990s, apple’s operation system Macintosh could match the share of Windows, the hardware Mac was also rival of IBM since their technical advantages in the R&D, yet the unreasonable marketing strategies led their wane at the end of the century. The declining tendency was not changed until CEO Steve Jobs was developing a new strategy for apple in 2002. He has focused on integrating platform for a range of digital products like computers, operational software, mobile phones, portable digital music and related accessories. (Bernard 2004)
The nature of technology market is one of the most non-stop growing changing market, and as Steve Jobs said in a conference: “One product can change the whole market” (Business Week, 2006) The booming sales of iPod drag apple back to the spotlight. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro)