Asian Paints
Foreword
The title of the project is “Data Analysis & Management of Demand Generation and Competitor Market Potential “.
Demands are wants for specific products that are backed by the ability and willingness to buy them. Demand for a product can be either by the end user or its intermediaries. In the paint market the network is as follows:
[pic]
This simple network of Asian Paints shows that there can be either a pull or a push strategy. If the company adopts a push strategy it will not be successful in the long run if there is no end demand, i.e. by the end customers.
A pull is created when demand is created in the market and is the most beneficial. To implement such a strategy we have to first assess the needs of the market, judging the perception of customers and contractors and finding out new locations and convert them into new dealers so that there is more availability of the product in the market.
Opportunity analysis can be done by analyzing the construction sites to generate demand for the product by making the concerned aware of the benefits and wide range of products available for all possible segments.
Assessing competitor market and developing a strategy to kill or overcome competition is the second part of the report. The way to increase market share is by making sure that your product is available whenever and wherever needed. Opening new dealers in the market will take care of this. Expanding the dealer network helps in market penetration.
All the effort will be a waste if there is no demand from the end consumer of goods. The end customer is influenced by painters, contractors, advertisements, friends and family. So the main demand is generated by the end customer. The perception of the end customer is judged in the third part of the report. This shows the acceptance level of Asian Paints in the market.
The report finally gives recommendations to the company for future so as to improve its operations in the region as well
The title of the project is “Data Analysis & Management of Demand Generation and Competitor Market Potential “.
Demands are wants for specific products that are backed by the ability and willingness to buy them. Demand for a product can be either by the end user or its intermediaries. In the paint market the network is as follows:
[pic]
This simple network of Asian Paints shows that there can be either a pull or a push strategy. If the company adopts a push strategy it will not be successful in the long run if there is no end demand, i.e. by the end customers.
A pull is created when demand is created in the market and is the most beneficial. To implement such a strategy we have to first assess the needs of the market, judging the perception of customers and contractors and finding out new locations and convert them into new dealers so that there is more availability of the product in the market.
Opportunity analysis can be done by analyzing the construction sites to generate demand for the product by making the concerned aware of the benefits and wide range of products available for all possible segments.
Assessing competitor market and developing a strategy to kill or overcome competition is the second part of the report. The way to increase market share is by making sure that your product is available whenever and wherever needed. Opening new dealers in the market will take care of this. Expanding the dealer network helps in market penetration.
All the effort will be a waste if there is no demand from the end consumer of goods. The end customer is influenced by painters, contractors, advertisements, friends and family. So the main demand is generated by the end customer. The perception of the end customer is judged in the third part of the report. This shows the acceptance level of Asian Paints in the market.
The report finally gives recommendations to the company for future so as to improve its operations in the region as well